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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Recharge Wrap-up: Nissan Leaf in Puerto Rico, BMW i3 REx tax-free in NJ, BC2BC cancelled [UPDATE]

*UPDATE: Nissan has released a video of the Leaf in Puerto Rico, so we've embedded it below. Envia Systems will develop battery technology for United States Advanced Battery Consortium (USABC), a subsidiary of the United States Council for Automotive Research (USCAR). The $7.7 million contract, co-funded by the US Department of Energy (DOE), involves a 36-month development program focusing on high-energy cathode and anode material for lithium-ion batteries and pouch cells for electric vehicles. The goal, of course, is to create better energy storage for less money in an effort to make commercial EVs more efficient and affordable. For the DOE, this also equates to energy security, energy independence and national security. Read more in the press release at the bottom of the page. The US and China have agreed to work together more closely on EVs, energy and climate issues. US Secretary of Energy Ernest Moniz went to Beijing for the sixth US-China Strategic and Economic Dialogue to meet with leaders. While there, Moniz and Wu Xinxiong of China's National Energy Administration (NEA) signed a memorandum of understanding allowing the DOE and NEA to share information regarding oil reserves. The groups will meet yearly to learn more about how each other manages petroleum stockpiles and policy. Moniz also met with Minister Miao Wei of the Chinese Ministry of Industry and Information Technology and signed an MOU to cooperate on electric vehicles and "related technologies," including the "inter-operability of electric vehicles." Read more at the Energy Department website. August's BC2BC all-electric vehicle rally, billed as the largest gathering of electric vehicles, has been cancelled. The event, which was to include a drive up the entire coast from Mexico to British Columbia with smaller events along the route, failed to bring in the needed sponsorship to hold the rally for its third year. A Facebook post from organizer Tony Williams also cited loss of venue and lack of support from automakers - "particularly Nissan and Tesla" - as hardships. The event was scheduled to take place August 9 through 17, with only battery electric vehicles invited to take part - no plug-in hybrids or range-extended vehicles. Williams said he'd only try a similar event in the future if sponsorship were provided up front. Read more at Green Car Reports. The Nissan Leaf will finally go on sale in Puerto Rico.

We'll finally see the BMW M2 in Detroit

Despite being unveiled in October, the world will finally get to meet the BMW M2 at the Detroit Auto Show. The entry-level M coupe brings 365 horsepower and 343 pound-feet of torque from the M TwinPower Turbo engine, as well as an active rear diff and lightweight components. We'll also get close-up looks at the intense exterior design, which seems to have opinion divided opinion concerning its front fascia. The X4 M40i will also storm Detroit, its inline-six M Performance TwinPower Turbo with 355 hp and 343 lb-ft is also making a world debut. This isn't a proper M version of the X4, but there's been heavy revision throughout the crossover-coupe, and it gets special 19-inch wheels to stand out. Elsewhere of note on the stand will be the 330e and 740e plug-in hybrids that we first met in Frankfurt, and the i8 with laser lighting. The press release below has more. BMW M2 AND BMW X4 M40i TO MAKE WORLD DEBUTS AT THE 2016 NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROITAdditional Featured BMW Vehicles include: BMW 330e, BMW X1, BMW 7 Series and BMW i8, among others.18.12.2015 - The BMW M2 and X4 M40i will make their world debuts at the 2016 North American International Auto Show on Monday, January 11, at the BMW Stand at 10:05 a.m. in Detroit's COBO Center (One Washington Boulevard Detroit, MI 48226). In addition, BMW will feature the new, BMW X1, BMW 7 Series, the plug-in hybrid BMW 330e, the high-performance BMW i8 and the all-electric BMW i3 among other BMW models at the BMW Stand. English, German and Spanish speaking BMW representatives will be available for interviews throughout the day.Making its highly anticipated world debut, the 2016 BMW M2 features the renowned BMW M Performance complimented by a sleek interior and exterior design. A newly developed M TwinPower Turbo technology 3-liter, 6-cylinder engine produces 365 bHP and 343 lb-ft of torque, catapulting the high performance vehicle from 0-60 mph in 4.2 seconds. Inspired by its motorsport history and enhanced by BMW EfficientDynamics technology, the BMW M2 sets the pace in its segment when it comes to agility, driving feeling, directional stability, steering precision and controllability at the limit, without any compromise in everyday use. The 2016 BMW M2 will be available in US showrooms in spring 2016. Pricing will be announced shortly. BMW M2 Press Kit.The BMW X4 M40i also will make its world debut in Detroit.