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BMW 330e iPerformance brings new name to $44,695 PHEV

BMW is getting almost as much mileage out of the little letter 'i' as Apple does. After rethinking what electric vehicles could be like with the i3 and the i8 - both part of the BMWi brand - the Bavarians announced that the other plug-in vehicles in their line-up would soon get "iPerformance" branding. And so here we have the new BMW 330e iPerformance, which is just a new name for the 330e Plug-In Hybrid. With the name change, we also learn that the PHEV will go on sale in the use this summer starting at $44,695. All that dough will get you a plug-in 3 Series that has an electric range of up to 14 miles thanks to a 7.6-kWh li-ion battery. You can read more details about the 330e iPerformance in the press release below or, for more on how it drives, in our review. Related Video: The all-new BMW 330e iPerformance. 22.03.2016 Press Release Woodcliff Lake, N.J.: March, 2016... The all-new BMW 330e iPerformance adds another highly innovative variant to the BMW 3 Series line-up with its advanced plug-in hybrid drive system. For the first time, cutting-edge BMW i technologies have been integrated into the world's most successful premium model. The BMW 3 Series Sedan has already set standards for sports performance and fuel economy in its segment using conventional combustion engines. Key ingredients are its intelligent lightweight design, outstanding aerodynamics for its class and the extensive use of BMW EfficientDynamics technology fitted as standard. The all new BMW 330e iPerformance will be available in summer 2016 at dealers starting at $44,695 including Destination and Handling. Everyday usability, paired with efficiency and driving dynamics. Featuring technology transferred from BMW i. 14 miles in all electric mode. Woodcliff Lake, N.J.: March , 2016... The all-new BMW 330e iPerformance adds another highly innovative variant to the BMW 3 Series line-up with its advanced plug-in hybrid drive system. For the first time, cutting-edge BMW i technologies have been integrated into the world's most successful premium model. The BMW 3 Series Sedan has already set standards for sports performance and fuel economy in its segment using conventional combustion engines. Key ingredients are its intelligent lightweight design, outstanding aerodynamics for its class and the extensive use of BMW EfficientDynamics technology fitted as standard.

Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

This Alpina C1 is a rare bit of BMW 3 Series history

Over its five decades in the business, German tuner-turned-automaker Alpina has established a long history of taking great BMWs and making them just a bit tastier, more luxurious, and well... faster. Of course, they haven't always been the land rockets of modern day, however that's not to say they were exactly tame. Back in the early 1980s, this was one of the cars to have—an Alpina C1 2.3. Based on the original E21 BMW 3-series, the C1 2.3 bridged the performance gap between the standard BMW 323i and Alpina's hard-charging B6 2.8. It summoned up a heady 170 horsepower and disposed of the 60 mph sprint in just seven and a half seconds. Not shabby at all. 33 years later, this '83 Alpina C1 is back up for sale , and it's still quite the head-turner. RELATED: Check Out the Hard-Charging 2016 Alpina B6 xDrive A look back at the C1's contemporary relatives show just how wide Alpina's performance gap had been. Introduced in 1977, the BMW 323i offered up 141 horsepower courtesy of BMW's famed M20 straight-six engine, a big performance improvement over the E21's previous four-cylinders. The Alpina B6 2.8 3-series on the other hand, introduced in 1978, blew its doors off thanks to the bigger 2.8-liter straight-six plucked from the BMW 528i, offering up 200 horsepower. All that, in an early 3-series. With that in mind, a middle-of-the-pack car made sense, so Alpina treated the 323i's straight-six to some of the B6 2.8's goodies, minus the former's Bosch fuel-injection system. Bilstein shocks were part of the diet too, along with oversized disc brakes, sleek alloy wheels, as well as the tell-tale Alpina front splitter, rear spoiler, and racy side-stripes. RELATED: The BMW Isetta is Coming Back, But as an Electric Vehicle! Inside, Alpina added a dose of luxury as well. One could order their C1 2.3 with the gorgeous optional Recaro seats with Alpina stripes, as well as a bespoke leather steering wheel, gear knob, and speedometer. Top speed? About 130 mph. Compared to regular E21 BMW 3-series cars, these are quite rare. How rare is a point of debate, however. Production estimates range from as few as 35 to as many as 400, depending on the source. Regardless, you certainly don't see them everyday, and if this one fits your fancy... it lives in Philadelphia, Pennsylvania. Related Video: This article originally appeared on Boldride.com. Aftermarket BMW Auctions Coupe Classics eBay alpina