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BMW, Mini aim to sell million cars off new FWD platform

Mini sold 301,526 cars in 2012; BMW sold 1.54 million of its own models. According to a piece in Autocar, analysts say the coming UKL1 platform that will form the skeleton of the third-generation Mini Cooper and coming front-wheel drive BMW 1 Series could be responsible for "more than 900,000 cars per year" all by itself.
That sale fire is fueled by the UKL1 wearing up to twenty-three bodies in total between the two brands, 11 for Mini and 12 for BMW, rendering hatchbacks, sedans, coupes, convertibles, wagons, crossovers and people-haulers from about 12.5 feet to 14.5 feet. In April the VP of Mini USA said we might find some current models don't make it to a next generation, but a graphic accompanying the Autocar story has them all there. If it's correct, then those 23 models will only base model lines and don't account for different engines and four-wheel-drive options for each model.
The big changes that would perhaps mean big sales for the Mini line are a five-door hatch with two smaller rear doors for children, the sedan talked about last year for Asian markets and an MPV perhaps wearing the "Traveler" name that could send the Countryman in a more SUV-like direction.

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

BMW 8 Series return signaled by a ton of new trademarks

There's an ebb and flow to rumors in the auto industry. We'll hear a rumor or report, then nothing for months, only for the story to pop back up again with a fresh head of steam. This time around, it's the BMW 8 Series, a car we haven't reported on since February, when we said it'd be back in 2020. Today's news is that BMW has filed trademark applications for a series of numbers related to the new model – 825, 830, 835, 850, 845, and 860 – along with an M850 and an M8. It was uncovered by AutoExpress, which adds additional depth to the story. Much like the 7 Series dukes it out with the Mercedes-Benz S-Class Sedan, the new 8er will take the fight to the S-Class Coupe. Even in Europe, where automakers like Mercedes offer a far wider array of powertrain options, the S-Class Coupe is only available in six-cylinder S400, eight-cylinder S500 (what we call the S550) and S63 AMG, and twelve-cylinder S65 AMG trims. If BMW uses all the numbers it's sitting on, the 8 would have a far broader spread of powertrain options, three of which – 825, 830, and 835 – could undercut even the base S400. But as AutoExpress explains, these trademarks obscure a bigger shift in how BMW will build and market its luxury coupes. Under the new strategy, BMW would move the 6 Series away from its role as a larger grand tourer, leaving space for the 8. The 6er would then be repositioned to challenge the Mercedes-AMG GT and Porsche 911. According to AE, BMW has been content to let the 911 do its thing, but the success of the AMG GT is forcing its hand. That means a lighter, hotter, and two-seater 6 Series. We like. Of course, 8 Series rumors have been floating around since the last one, the E31, went out of production. That means we'll continue to advise caution here, even though everything laid out by AutoExpress makes lots and lots of sense. Related Video: News Source: AutoExpressImage Credit: BMW Rumormill BMW Coupe Luxury Performance trademark bmw 8 series