2013 M3 Competition on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW electrifies the 2 Series Active Tourer with a plug-in prototype

BMW is developing a hybrid version of its 2 Series Active Tourer. At the company's Innovation Days 2015, we're finally getting to see the fruits of that electric labor with a prototype for a plug-in hybrid version of the front-wheel-drive hatchback. The Bavarians aren't keeping a secret that they intend to build a model like this in the future. But like the rest of the Active Tourer family, it's likely to remain unavailable to US buyers. BMW is already somewhat familiar with the realm of plug-ins with its i sub-brand and forthcoming X5 xDrive40e PHEV. This 2 Series Active Tourer is largely an adaptation of some of that tech. Up front, there's the company's transversely mounted, 1.5-liter turbocharged three-cylinder gasoline engine making 134 horsepower and 162 pound-feet of torque, and it's linked to a six-speed automatic gearbox. A generator on the front axle can also briefly boost output by 20 hp and 111 lb-ft, or help charge the rear-mounted battery. At the back is an electric motor making 87 hp and 122 lb-ft with a two-speed transmission spinning the rear axle. All of this is linked together via the Dynamic Stability Control to shuffle around power as necessary. The hybrid system generally prioritizes using electric power at speeds below 50 miles per hour and kicks on the engine from there. Depending on the settings, drivers can also force it into EV mode with a maximum range predicted at nearly 24 miles. BMW claims the 2 Series Active Tourer PHEV could get to 62 mph in a brisk 6.4 seconds, and the company estimates the setup can return the equivalent of 118 miles per gallon on the European cycle. While there's a lot of equipment to package together in this system, BMW claims that interior room is identical to the purely internal combustion version. The hybrid battery is under the rear seat, and propulsion for the back wheels is centered around the axle. As a prototype, the automaker isn't really talking pricing yet beyond stating buyers "do not have to pay a high premium for the technology." 2. BMW eDrive in the pipeline for further BMW models: The BMW 2 Series Active Tourer plug-in hybrid prototype. The advent of plug-in hybrid variants in various model series from the BMW brand is making all-electric driving with zero local emissions in a premium car a possibility for an ever-increasing number of target groups.

Ring Taxi BMW M3 chases an Aventador SV and Cayman GT4

On paper, a BMW M3 that's loaded with three passengers probably shouldn't have a chance at keeping up around a track with a Porsche Cayman GT4 and a Lamborghini Aventador LP 750-4 Superveloce. In the real world, driver skill and track knowledge can make all the difference, though. And when the M3 is a Nurburgring Taxi with a driver that knows the course incredibly well, we end up getting a fantastic lap like this one. The 'Ring Taxi driver starts by teasing his passengers that they'll see whether the Lambo is fast. Before the two of them get on track, the GT4 cuts in to join the party. What follows is a fascinating lap of the Nordschleife. It's impressive how the BMW driver's skill allows him to keep up with the two other cars and blow past tons of other traffic. During faster sections, the Porsche and Aventador start to pull away, but as soon as the course gets curvy again, the M3 is right back in the action. As the group pulls back into the parking lot, even the Ring Taxi driver sounds impressed with his performance. See the impressive show in the video above. Related Video: