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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW expands Takata airbag recall nationwide, 140k 3 Series affected

Following the urging of the National Highway Traffic Safety Administration, BMW has expanded its recall of vehicles equipped with Takata airbag inflators to cover the entirety of the United States, rather than just high-humidity areas. That means there are about 140,000 owners of 2004 to 2006 model year BMW 3 Series coupes, convertibles, sedans and wagons (that means owners of both E46 and E90 3ers should take note). It's unclear if this recall includes the high-performance M3 Coupe and Convertible. With the expansion of its airbag recall, BMW joins Honda, Mazda, Ford and Fiat Chrysler in moving from a regional to a nationwide recall of vehicles equipped with Takata airbags. According to Reuters, BMW claims none of its vehicles have been subject to the potentially harmful airbag deployments.

McLaren shoehorned the F1's V12 into a BMW M5 wagon test mule

Automakers are known to utilize preexisting vehicles as test beds for major research and development purposes. But some of the zombie mashups produced in-house can result in pretty interesting combinations. Case in point, when McLaren was developing its BMW-sourced naturally-aspirated 6.1-liter V12 for the legendary F1, the company put the engine in … a BMW M5 wagon? Yup, you read that correctly. ItÂ’s no mystery that the legendary F1 came with a BMW-sourced V12. That "M70" V12 originated from its placement in the E32 7 Series and E31 8 Series “50” models in the 1980s up through the 1990s. The version that went into the F1, however, is more closely related to the M-tuned "S70" V12 found in the E31 850CSI, which was the pseudo M-variant to the 8 Series that wasnÂ’t officially designated an M model. But it did feature full-fledged tuning from the M Division. On "Top Gear" presenter Chris HarrisÂ’ podcast, "Collecting Cars", Harris interviewed David Clark, the former director of McLarenÂ’s cars for both the road and motorsports between 1994 and 1998. Clark revealed that they took an E34 BMW M5 wagon and shoehorned the S70 V12 into its engine bay as the mule for testing the F1Â’s engine. Clark even said he drove the car himself as they were fine-tuning the V12Â’s engine output. YouÂ’re probably wondering, how the heck did that thing fit? But it isnÂ’t that surprising. The E34 5-Series was designed to house either the BMWÂ’s venerable straight-six or the new-at-the-time V8. And there was room enough to house the V12 as well, particularly since BMWÂ’s V12 was essentially two of its “M20” straight-sixes bolted together at the crank in a vee. When Clark was testing the S70 V12 in the wagon, he and his team ended up with the 627 horsepower and 479 pound-feet of torque the F1 became known for. ThatÂ’s nearly twice the power the production M5's 311 hp and 266 lb-ft at the time. Clark also divulged that the actual prototype mule still exists, but itÂ’s in BMWÂ’s secret collection of prototypes, and itÂ’s never been revealed to the public. He does, however, hope that one day, BMW will open its doors and show off the incredible mashup of an automobile. Until then, youÂ’ll have to rely on the few custom engine swaps done by owners to get a taste of what a V12-powered E34 M5 is like. Rumor also has it that McLaren could be working on a new direct F1 successor with help once again from Gordon Murray.