2013 Bmw M3 Base on 2040-cars

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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Hyundai, Kia, Genesis and Subaru clean up in IIHS 2018 safety ratings

Hyundai, its partner Kia and its Genesis division are the big winners in the latest vehicle safety ratings from the Insurance Institute for Highway Safety, accounting for six of the 15 models that earned the Top Safety Pick+ awards for 2018. Subaru was right behind with four, Mercedes-Benz had two, and Toyota, BMW and Ford each had one. Another 47 vehicles earned the Top Safety Pick designation, where Toyota had 10 vehicle models, with Hyundai recognized for nine models. All but one of the seven vehicles in Subaru's lineup, the BRZ, qualified for one of the awards. IIHS strengthened the criteria for the Top Safety Pick+ award for 2018 to require headlights to earn a "good" rating — an "acceptable" rating was previously enough to notch the "plus" award — and good or acceptable passenger-side protection in the small overlap front crash, which replicates a crash involving just the front corner of a vehicle. It also required vehicles to have acceptable or good headlights for the first time to earn a Top Safety Pick award. Most of winners for both awards qualified on the basis of optional upgrades. IIHS in October began evaluating the passenger side of vehicles in its small overlap front crash test after it said it became clear that automakers were neglecting that side of the vehicle as they focused on improving driver-side protections. IIHS first began conducting driver-side small overlap crashes in 2012. It began measuring both how well low and high beams illuminated the road and the amount of glare they produce for oncoming vehicles as part of its ratings in 2016. The Top Safety Pick+ winners are listed below. The list doesn't include any minivans, pickups or minicars, which don't appear on either list of awardees. Small cars Kia Forte Kia Soul Subaru Impreza (sedan and wagon) Subaru WRX Midsize cars Subaru Legacy Subaru Outback Toyota Camry Large luxury cars BMW 5 series Genesis G80 Genesis G90 Lincoln Continental Mercedes-Benz E-Class sedan Midsize SUVs Hyundai Santa Fe Hyundai Santa Fe Sport Midsize luxury SUV Mercedes-Benz GLC The full list of Top Safety Pick winners is available here.Related Video: Image Credit: IIHS BMW Genesis Hyundai Kia Lincoln Subaru Toyota Safety Crossover SUV Wagon Sedan crash test

BMW recaps the glory days of M3 performance

Next in the BMW series chronicling the M3 come the second-generation E36 and third-generation E46 models. The E36 ran from 1992 to 2000, upping the game over its predecessor with a 3.0-liter inline-six that started out with 286 horsepower in Europe, or 240 hp when it came to the US in 1994. By the time it ended its run in 1999, it had vastly expanded the lineup and ushered in some key BMW firsts. Going beyond the coupe-only E30, the E36 added sedan and convertible bodystyles, and gave us BMW's Vanos variable cam timing system and the six-speed SMG sequential gearbox. The E46 that launched in 2000 would pare down the bodystyles to coupe and convertible yet go further with design and technical changes. The 3.2-liter inline-six shared only three minor components with the previous motor and put out 333 horsepower at 7,900 rpm. It introduced the power dome, fender vent, and inset exhaust tips as design trademarks. The special editions included the Euro-only M3 CSL, and the second-generation homologation special M3 GTR with a 493-hp, 4.0-liter V8, of which just ten were made. Having made the complete transition from racer for the street to comfortable, perfectly balanced sports car, BMW sold even more of the E46 with just two bodystyles than the E36 with three. Check out the video on the E36 above, then enjoy the look back at the E46 below. If you want to catch up on the latest BMW M3 and its M4 siblings, take a look at the video at the very bottom. Related Video: