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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW i3 misses top Euro safety rating [w/videos]

The Euro NCAP just tested a recent batch of new cars including the 2014 BMW i3, and the EV Bimmer scored less-than-perfect results. Though not horrible, BMW's all-electric/range-extended i3 was given a four-star (out of five possible) crash rating due to concerns with front-occupant whiplash and side-impact protection.
Based on the crash results, the BMW provided suitable protection for occupants in the frontal, side barrier, pedestrian and child-seat tests, but the i3 was tripped up when it came to the more severe side pole test and the rear-impact test. The pole test showed protection to the chest of the test dummy was "weak," and the front seats only provided "marginal" protection against whiplash for front passengers. Scroll down to watch two videos released by the Euro NCAP of the i3 being tested.

BMW showcases M2, M4 with M Performance Parts at SEMA

The halls of the Las Vegas Convention Center may be filled this week primarily with customized automobiles from one side of the Pacific or another. But that's not to say that European automakers can't come out to play too. Take these two custom rides from BMW, for example. They're each based on Munich's latest performance coupes, but taken further with the addition of extra M Performance parts. The larger, more potent, and more thoroughly revised of the two is based on the M4. For the SEMA show, the Bavarian automaker has fitted it with a carbon aero kit including new front elements, diffuser, and spoiler, as well as wing mirror caps. The side sills are done in plastic, and the grilles have been blacked out. The whole thing rides on a lowered coilover suspension, and features a new two-mode stainless-steel exhaust system with titanium silencer and carbon tips. Meanwhile, the interior is trimmed out in carbon fiber and Alcantara with new a steering wheel, shifter, pedals, and LED door projectors. The SEMA show also presents BMW with the opportunity to present its first M Performance parts for the new M2 coupe. The smaller model has been decked out with new grilles, carbon rear spoiler and mirror caps, as well as new suspension components and exhaust. The interior has similarly been done up with new control surfaces, carbon accents and Alcantara trim. Related Video: BMW at SEMA 2015. 03.11.2015 The Speciality Equipment Market Association (SEMA) in Las Vegas (Nevada, USA) is regarded worldwide as the leading trade show for customisation and sports tuning. The new products presented at SEMA to trade experts influence the entire scene and set trends. At this year's SEMA show from November 3rd to 6th 2015, BMW presents a selection of distinctively sports-oriented BMW M Performance Parts to the trade fair audience. Located on the lower level of South Hall (Stand 40247), trade fair visitors will see a BMW M Performance modified BMW M4 Coupe as well as the first BMW M Performance Parts for the new BMW M2 Coupe. What is more, the new "M Performance" inscription in dynamic technical design is to be seen on selected parts. The inscription reflects the increased dynamic flair of BMW M Performance as well as underscoring the essential functional orientation of all BMW M Performance Parts. Evidence of this is also to be seen in the new, extremely sporty parts and components with which BMW has fitted the demonstration vehicle.