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Recharge Wrap-up: BMW i3 to get more range, a call for EV signage

The BMW i3 will get more range next year, and BMW will announce another i model soon. BMW CEO Harald Kruger didn't say by how much the i3's electric range would be expanded (it currently gets 81 miles on a single charge, or 150 with the range extender). He did say that a third, yet unnamed i car would be out "soon," and that it would be larger than the i3. We've heard rumors of an i5 for years now and BMW has previously stated that a new i car would not be based on an existing model. Read more at Green Car Reports. Where is the sun visor in the Tesla Model X? With a huge panoramic glass roof, Tesla had to be pretty inventive with its design. The sun visor is tucked away in the A-pillar and held in place by a magnet. It pulls out, and swivels overhead. A magnetic peg pops out to attach the end of the visor to the rear view mirror housing. From there, it can be rotated, or one can flip out a panel to create a larger shade. The vanity mirror is hidden behind another panel inside the visor. Have a look over at Teslarati. Nissan and Ecotricity are calling on the UK government to create road signage for EV charging points. There are currently over 9,000 places for drivers to charge their electric vehicles throughout the UK, but no official signage to tell them where they are. "It's time to introduce charging point road signs in Britain," says Ecotricity founder Dale Vince. "They'll provide necessary direction for the thousands of electric car drivers in Britain as well as increasing public awareness that the infrastructure is ready for them to make the move to an electric car." Nissan and Ecotricity suggest that symbols to designate the different types of charging available would also be helpful to EV drivers. Read more at Green Car Congress, or in the press release below.

Apple Watch watches your BMW i3, i8

Apple unveiled details about its long-awaited Apple Watch yesterday and we now know that the $349, er, watch will be released to the public early next year. Amid the millions of features the watch has is the ability to provide real-time information on the battery charge level in a BMW i3 or i8 plug-in vehicle. The watches can also help locate the vehicles if, say, they're parked in a crowded lot. Because so many of us lose our Bimmers on a daily basis. BMW spokesman Dave Buchko confirmed the integration of the Bimmer-centric features on Apple Watch to AutoblogGreen, and noted that the product will let users monitor heating and air-conditioning as well as remotely unlocking the car. "This latest device has the potential to change how owners interact with their BMW, paving the way for a new level of personalization and immediacy," Buchko said. The new wrist-based connection allows for a nice bit of exposure for the German company's new i series. As of the end of last month, BMW had sold 2,082 i3 battery-electric vehicles in the US since starting domestic sales in May. It also sold nine of i8 plug-in hybrids in August, the first partial month for US sales.

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.