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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

Land Rover Defender V8, next Range Rover, new BMW M3 share the Nurburgring

From open-track days to 24-hour races, so many events are held on Germany's Nurburgring track that carmakers need to share the tarmac with their rivals to put new models through their paces. Industry pool days are normally closed to the public, but a seven-minute video reveals what Land Rover, BMW, and several others are testing. Posted on YouTube by StatesideSupercars, the video shows prototypes racing around the track in the mid-summer heat. Land Rover's engineers are busy putting the final touches on the V8-powered variant of the new Defender, which our spies have previously spotted testing in its home country of England, and they're developing what looks like the high-performance, SVR-badged version of the next-generation Range Rover due out in 2020. As we reported earlier in 2020, the hot-rodded Defender packs a 5.0-liter V8 between its fenders, though its horsepower and torque outputs remain under wraps. Unverified rumors claim it will arrive as a limited-edition model to avoid sending Land Rover's fleet-wide CO2 emissions through the roof. And, the video confirms chassis engineers have made extensive modifications to the SUV's suspension, partly to keep body roll in check. Walking down the pits, members of BMW's testing team are getting up early to put track miles on an enigmatic variant of the face-lifted M5, and on the next-generation M3. We've already seen the M5 in the metal, so why is it still camouflaged? One possible answer is that we're looking at the rumored CS version, which should receive a 641-horsepower V8 thanks to software tweaks and a better cooling system. The simpler (and more boring) possibility is that BMW isn't quite done testing the M5, and it doesn't want to waste time removing the black and white wrap. Your author regularly spotted i8 prototypes in full camouflage regalia months after its debut. As for the M3, much has already been said about its mammoth grille, which seemingly mirrors the one worn by the new 4 Series. Autoblog drove a pre-production prototype in June and walked away impressed. It receives an evolution of the X3 M's 3.0-liter straight-six turbocharged to 473 horsepower, though selecting the optional Competition package will increase that figure to 503. And, fear not: The six-speed stick is coming back. Land Rover and BMW aren't the only companies playing on the 'Ring.

BMW negotiates Daimler alliance, buys out car-service partner Sixt

Sixt sells its stake in DriveNow car-sharing to BMW BMW in talks with Daimler to combine car-sharing Combining car-sharing business to aid robotaxi plans FRANKFURT — Germany's BMW has bought out partner Sixt from their joint venture DriveNow, paving the way for a broader car-sharing and driverless taxi alliance with Daimler to compete against Uber and Lyft. Car rental company Sixt said on Monday it would generate an extraordinary pre-tax profit of about 200 million euros ($248 million) in 2018 from the sale of the DriveNow stake to BMW for 209 million euros. "With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services," said Peter Schwarzenbauer, BMW's board member for Digital Business Innovation. "Our experience with mobility services supports our development of future autonomous, electrified and connected fleets," he said, adding that BMW aims to have 100 million customers for "premium mobility services" by 2025. The Sixt deal comes as BMW moves closer to a deal to combine its car-sharing services with Daimler's Car2Go, a person familiar with the discussions told Reuters last week. The German carmakers want to build a joint business that includes car sharing, ride-hailing, electric vehicle charging, and digital parking services, a senior executive at one of the companies said on Monday. Mercedes-Benz parent Daimler and BMW declined comment on the status of potential talks on their car-sharing business. "This is speculation, we do not comment," BMW said. The senior executive, who declined to be named because the plan is not public, said: "This will create an ecosystem which can also be used for managing robotaxi (driverless taxi) fleets." BMW would contribute its ParkNow and ChargeNow businesses to the common company, the executive said, adding that there were still differences of opinion over the valuation of Car2Go. The market for ride-hailing services currently makes up around 33 percent of the global taxi market, and could grow eightfold to $285 billion by 2030, once autonomous robotaxis are in operation, Goldman Sachs said in a recent research note. BMW and Daimler are now working on developing autonomous cars, vehicles which could enable them to up-end the market for taxi and ride-hailing services.