2008 Bmw M3 Base Sedan 4-door 4.0l on 2040-cars

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Mercedes 'could' do BMW i rival. But it won't

It's a safe bet that if one automaker does something, its big rival won't be far behind with a response. This is true no matter the country in question. So with BMW's i sub brand enjoying a firm, green standing, it seems like only a matter of time before Mercedes-Benz answers. Or not. Speaking to Autocar, the company's head of sales and marketing, Ola Kallenius, said Mercedes could absolutely conjure up an ultra-efficient sub-brand filled with unique, eco-friendly models to compete with the i3 and i8. Or, you know, it could just apply a fuel-sipping philosophy across the company's range and crush i with a far wider array of models and powertrains. "We could choose for the purpose-made electric vehicles to create some sort of sub-brand but, right now, Mercedes is focused on investing tremendous resources into the path towards zero emissions," Kallenius told Autocar. "It's something that will affect the whole portfolio." And that's not all. "What we're going to do in terms of the road to zero emissions is invest heavily in alternative drivelines and electrification," Kallenius said. "That's a very wide strategy, but it means that by the end of next year we will have 10 plug-in hybrid models, which, I think, is the widest portfolio of any luxury manufacturer." Zing. Kallenius went on to say that on top of the PHVs, MB will sell three all-electric models – two Smart-badged vehicles and the not-for-US B-Class – while its next fuel-cell model, a GLC-based CUV, will hit dealers at the end of 2017. Related Video:

Translogic 153: 2015 BMW i8

The 2015 BMW i8 is the second model in the Bavarian automaker's eco-friendly i-branded lineup. The i8's plug-in hybrid powertrain combines a turbocharged 1.5-liter three-cylinder engine with a 96-kilowatt electric motor to make 357 horsepower and 420 pound-feet of torque. Together, this gas-electric mechanical duo is capable of propelling the groundbreaking carbon-fiber sports coupe from 0 to 60 miles per hour in just 4.2 seconds.
Join Translogic host Jonathon Buckley as he heads to Santa Monica, CA for a chance to drive the all-new BMW i8.

The Aficionauto gets his hands on Back To The Future BMW

When thinking about the cars of Back to the Future, Doc Brown's iconic DeLorean is surely the first one that jumps to mind. However, the latest video from The Aficionauto tracks down a more obscure but still rather cool vehicle from the series. Host Christopher Rutkowski heads to Connecticut for a difficult drive in Griff's screen-used 1976 BMW 633 CSI from the second film in the trilogy. Owner Jeff Chabotte bought the car in thoroughly neglected condition and spent weeks with his father and son bringing the futuristic Bimmer back to life. The slew of scoops and nacelles behind the seats might not be aesthetically beautiful, but they're authentic to the appearance in the film. For authenticity, Chabotte even keeps the busted taillight from Griff hitting it in the movie. As Rutkowski finds during his drive, Griff's BMW poses absolutely no threat of chasing down the DeLorean to 88 miles per hour. There's actually a pretty good reason for that, though. The interesting story involves how the producers procured this gray-market 633 CSI to be in Back to the Future II. Related Video: