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BMW offering Track Handling Package for 2 Series

After getting a chance to drive the BMW M235i earlier this year, we mentioned our regret at not being able to sample the lighter and less powerful 228i Coupe. We'd like to have seen how close the latter could get to the former, noting that "there's a lot of room for upgrades with the $11,000 retail difference." BMW is closing that performance gap slightly, announcing that a Track Handling Package will join the options sheet for the 2015 228i Coupe.
The group bolts on Variable Sport Steering, Adaptive M Suspension and M Sport Brakes behind new 18-inch lightweight wheels wearing Michelin Pilot Super Sport tires. There's no change to the 240-horsepower four-cylinder, but a coupe so equipped should be able to do plenty more with the horses it has thanks to a faster steering rack, sharper handling due to additional sensors and a ten-millimeter drop in ride height, and larger brakes and discs.
BMW has used the New York Auto Show as a venue to introduce the new Track Handling Package, and it will roll onto showroom floors in July and pricing will be announced sometime between now and then. Takers can get it with both the six-speed manual and eight-speed Sport Automatic, see it in the high-res image gallery above, and read about it in the press release below.

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW M models will stay rear-wheel drive as long as possible

Don't expect BMW's M cars to go soft any time soon. Carsten Pries, the division's head of product management, wants to focus on at least six cylinders and rear-wheel drive for as long as possible. Pries sees the combination of six (or more) cylinders and rear-wheel drive as defining features of the division. "These are cars that attract new people to the M brand and that is very important," he said to Motoring. He doesn't think it's time to deviate from that strategy yet. "I hope not, because six is part of our DNA. Not only the power, but that hallmark sound that we have." We certainly like Pries' sentiment, but the division's current lineup shows a willingness to compromise the purely rear-wheel drive focus when necessary. For example, the latest X5 M and X6 M already feature all-wheel drive systems, which can send 100 percent of the power to the back at times. Spy shots and rumors heavily suggest a similar option for the next-generation M5, too. The latest M4 GTS proves BMW knows how to tune a fantastic sounding six-cylinder, but there's no reason a well engineered four-cylinder model couldn't be great. The original M3 relied on one to speed around, and it became a performance icon of its period. Pries even admitted in 2014 that a new four-cylinder M vehicle could happen eventually. For now, he isn't ready to introduce a new four-pot model. Pries admits that the division's strategy might need to change someday, but he still expects to create M-badged models. "If the framework changes in the future, we have to look then at what we can do in terms of a proper or decent M offer," he said to Motoring. Related Video: