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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

Hyundai poaches another BMW M exec to run high-performance N division

Hyundai has poached a third executive for its N high-performance division from the ranks of BMW's M department. Thomas Schemera, a 31-year BMW veteran, will head the High Performance Vehicle & Motorsport Division that Hyundai just inaugurated on March 1. Schemera's job will be to "oversee strategy, product planning, sales and marketing for the new division." He will make the most of the transfer from Hyundai Motorsport to the road cars developed by the N division, and work to boost the brand. Schemera has the same boss at N that he did at M: Albert Biermann, the first M exec Hyundai snagged in 2015. After Biermann came Fayez Abdul Rahman, installed at the Genesis brand, who had previously developed platforms for the BMW 7 Series, X models, and M vehicles. Rahman spent the last phase of his BMW tenure in charge of M Equipment, M Sport Packages, and BMW Individual. Although he's undoubtedly busy with his VP job in charge of Genesis architecture development, we hear Hyundai plans to develop some kind of "N Sport" appearance and performance items for release later this year — a middle step in the same vein as M Sport and Audi S-line — and Rahman could certainly help. Schemera brings proven chops when it comes to moving standard and specialty hi-po offerings; as VP in charge of sales and dealer development in China, Schemera oversaw a four-fold increase in BMW and M sales in the four years from 2005-2008. He ended his run as head of BMW M and BMW Individual in the Americas. Although there's but one N product for sale now, the slate is full, and Hyundai looks ready to spend the time and money to seize every opportunity. BMW on the other hand, might soon turn into that tormented significant other regarding its M personnel: "So ... why did you let Hyundai like your Instagram post? Do you like Hyundai? Do you follow them back?!" Related Video: Featured Gallery 2019 Hyundai Veloster N: Detroit 2018 View 16 Photos Image Credit: Drew Phillips / Autoblog Auto News BMW Hyundai Performance bmw m albert biermann

Editors’ Picks April 2023 | New X1, a Bentley and some luxury EVs

This month of Editors' Picks features a smattering of luxury vehicles in both sedan and SUV body styles. The new BMW i7 was a big surprise, and the Mercedes-Benz EQE is a lovely enough electric sedan to get our recommendation, too. We've given every other Bentley model an Editors' Pick before, and the Bentayga follows suit. Lastly, BMW nabs a second in April with the newly redesigned X1 subcompact crossover. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick.   2023 Mercedes-Benz EQE 2023 Mercedes-AMG EQE View 38 Photos Quick take: The EQE offers all the niceties of a traditional E-Class in an electric form. Its design is simplistic and bland to a fault, but everything else about it is executed well. Score: 7.5 What it competes with: Porsche Taycan, Audi E-Tron GT, Tesla Model S, BMW i4 Pros: Gorgeous interior, big backseat, advanced tech, excellent driving AMG variant Cons: Bland design, average range/charging speed, questionable value From the editors: Road Test Editor Zac Palmer — "I drove the AMG version of the EQE, and while it's a rocketship of an EV, it lacked the ne'er-do-well nature of the gasoline-powered AMG versions of the E-Class. The interior is beautiful, but I can't say the same for the exterior, even with the AMG add-ons. The AMG EQE is a perfect Benz, but I wouldn't go so far as to call it the perfect AMG product." In-depth analysis: 2023 Mercedes-Benz EQE Sedan Review: A smaller, less expensive EQS   2023 BMW X1 2023 BMW X1 xDrive28i 03 View 31 Photos Quick take: The BMW X1 is the driver's choice in the subcompact luxury SUV segment. Its size and abundance of tech makes it a great all-rounder for anybody's taste, though. Score: 8.0 What it competes with: Volvo XC40, Audi Q3, Mercedes-Benz GLB, Mercedes-Benz GLA, Jaguar E-Pace, Lexus UX, Land Rover Discovery Sport, Pros: Fun to drive, great utility, traditional and handsome design Cons: Interior feels spartan, value is questionable From the editors: Senior Editor, Green John Beltz Snyder — "This segment is a competitive one, but the X1 sets itself apart as the driverÂ’s car.