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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

2015 BMW M4 gets initiated into the club

It's easy for enthusiasts and traditionalists to give BMW a hard time these days, what with its plans to add more front-wheel drive models and seeming move away from more emotionally connected cars. However, the push for perfection that underscored its old Ultimate Driving Machine motto is still in there, especially in its M models. In fact, the first M4 recently made it to US shores, and the company thought the only appropriate way to celebrate was to introduce its new coupe to some of its high-performance forefathers.
The M4's initiation into the M car brotherhood involved bringing together no fewer than 52 classic and newer models - including four racecars and many privately owned vehicles - to an empty parking lot and letting the coupe drift and slalom around them to say hello. According to BMW, there was a combined 11,566 horsepower on hand. It takes a pretty trusting owner to stand back and watch as a brand-new vehicle slides its tail out with the rear wheels smoking within feet of their pride and joy. Stay tuned until the end where the owners and their cars get a shout out in the credits. Scroll down to read BMW's press release about it.

BMW iPerformance plug-in hybrids coming in July

BMW obviously has a long-term plug-in vehicle plan. Like megacity long. First hinted at in 2008 and finally announced in 2009, the Bavarian's EV march has gone through the MINI E, the ActiveE, and then the i3 and i8. There's got to be a detailed timeline chart taped to an office wall in Munich somewhere that we would love to get a glimpse of, but instead we just get bits and pieces of where BMW's going next. At least now know the next phase: iPerformance. The new iPerformance models will be vehicles from the core BMW line-up that have plug-in hybrid technology that was first used in the i3 or i8. This technology includes the, "electric motors, battery cells and electronic control systems" and the first models to use some of the i Brand guts will be the plug-in hybrid versions of the 7 Series, like the new BMW 740e iPerformance. BMW is also going to throw in some of the now-standard blue accents that you might be familiar with form the i3 and i8, in case you don't recognize the outlet panel. As for the continuation of the i vehicles (currently just that two-model line-up), we still don't know anything other than the rumors of an i5 or i6 or who knows what. You can read the full release about iPerformance below. Related Video: BMW at the 86th Geneva International Motor Show 2016. 12.02.2016 World premiere: The new BMW M760Li xDrive raises the bar in the sporting luxury sedan segment as the flagship variant of the successfully launched BMW 7 Series model range. The first ever M Performance TwinPower Turbo 12-cylinder petrol engine generates 441 kW/600 hp* and sprints from 0 to 100 km/h / 62 mph in 3.9 seconds* (fuel consumption combined: 12.6 l/100 km [22.4 mpg imp]; CO2 emissions combined: 294 g/km)**. The new iPerformance model designation, which will be given to all BMW plug-in hybrid vehicles from July 2016, provides a visible indicator of the transfer of technology from BMW i to the BMW core brand. It will be seen first on the plug-in hybrid variants of the new BMW 7 Series, e.g. the BMW 740e iPerformance. The iPerformance models will benefit from the transfer of technical expertise regarding electric motors, battery cells and electronic control systems. Visible indicators, meanwhile, are a BMW i logo on the front side panel, BMW i-style blue elements in the kidney grille and wheel hubs, and an eDrive logo on the C-pillar. Customers can also make use of the BMW i 360° ELECTRIC range of products and services, including the BMW i Wallbox.