2003 Bmw M3 E46 Smg Coupe Black Low Miles on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW X4 order guide sneaks onto the web

Much like we gave you an early look at the ordering guide for the BMW M3 and M4 (you can now configure those two, as well), yet another list of BMW options has leaked out. This time, the upcoming X4 is the target. We told you last month that prices for the X3-sized, X6-shaped vehicle started at $45,625, and now, we can confirm everything else for the newest Bimmer.
Only two trim lines will be available when the X4 arrives - M Sport and xLine. The former starts at $2,300 for the xDrive28i model and $1,900 for the xDrive35i, and includes as standard, 19-inch wheels (or optional 20s for $950), sport seats, an M steering wheel, a more aggressive body kit, a black headliner and the option of brushed aluminum interior trim. The xLine is $1,500 for the 28i and $1,000 for the 35i, and is made up exclusively of 19-inch Y-spoke wheels and dark copper interior trim.
Metallic colors dominate the pallet, with just a pair of gloss options available alongside the $550 metal-flake colors. BMW offers a pair of SensaTec leatherette options, along side a wide variety of $1,450 leather trims.

In-demand BMW i8 deliveries start in June, and it's more efficient than we thought

Memo to Elon Musk: objects in the rear-view mirror may be closer than they appear. In this case, it's a couple of plug-in BMWs. And they represent the closest thing to a true competitor for Musk and the Tesla Motors electric vehicles. The German automaker re-confirmed that demand for its upcoming i8 plug-in hybrid will exceed the initial supply batch, though BMW didn't release any specific numbers, Reuters says. BMW will start production next month with deliveries commencing in June for the 362-horsepower i8. The news is consistent with a November estimate from BMW that indicated that the first year of i8s were essentially spoken for in advance. We learned in late January that the number of i3 battery-electric vehicles imported to the US won't meet demand during that vehicle's first year of sales either. Here's the thing: all these people were interested in the i8 when BMW said the car got the equivalent of 94 miles per gallon. Turns out, those calculations were a bit off. Reuters also notes that the new numbers show the i8 gets 112 MPGe. That's on the lenient European cycle, but if anyone was holding out for an i8 with triple-figure fuel economy, your time (to get on the waiting list) has come.Motley Fool proposed late last month that BMW is positioned to be Tesla's only real competition when it comes to high-performance plug-in vehicles. The reasoning was that the BMW plug-ins, like the Teslas, are being built from scratch and don't just have EV powertrains dropped into existing vehicle platforms. Whether or not the competition is truly a two-team race is something we're not sure is completely decided yet, but we know it'll be fun to watch unfold either way. Want proof? Check out Autoblog's enjoyable First Drive of the i8 here.