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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

BMW 2 Series caught uncovered during shoot

Before we know it, the BMW 1 Series will be no more in the United States. Well, sort of. The current six-year-old coupe and convertible will be replaced by the fancy new 2 Series you see here, spotted completely uncovered during a photo shoot, with the 1 Series nomenclature being reserved for the hatchback and GT models that might not ever make it Stateside.
The roofline of the new 2 Series doesn't appear to have to changed all that much from the current 1 Series coupe, but the front and rear fascias have indeed been smoothed out. (Truth time: As much as your author adores the 1 Series, he's always found its rear end to be, well, weird.) It looks good, seen here in M235i guise, with large wheels, slimmer headlamps and large air intakes on either side of the front fascia.
The 2 Series is expected to come to the States, likely in M235i and 228i variants, though rumors suggest that we won't get a non-M 235i model. The M235i is expected to be powered by the N55 turbocharged inline-six that we currently enjoy in the 335i sedan, producing something like 320 horsepower. The 228i, unsurprisingly, should use the 2.0-liter turbo-four from the 328i, making around 240 hp. Both engines will almost certainly employ eight-speed automatic transmissions and six-speed manuals.

2014 BMW 2 Series is a 1 and then some

Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i.
BMW has taken the wraps off its replacement for the 1 Series, the 2 Series, ahead of an official debut at the 2014 North American International Auto Show in January. Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i that we showed you earlier today - not including $925 for destination. And before you break out the torches and pitchforks, know that those numbers compare favorably with the current 128i Coupe and 135is Coupe, which start at $31,500 and $43,550, respectively.