2003 Bmw M3 on 2040-cars

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2015 BMW 228i xDrive

Has BMW lost its edge? The answer to that depends on what vehicle you're discussing. The company's products, while still quick and agile, are softer and more forgiving than they've ever been. And while this change may be worrying if we're talking about an M3 or an M5, is it necessarily a bad thing for more mainstream models? That's our question after a week behind the wheel of the BMW 228i xDrive, a vehicle that succeeds the beloved, driver-focused BMW 1 Series. In some ways this new car is a let-down, but in many other areas the new 2 Series is just plain better. The latter is particularly true if we're talking about the new sheet metal. While the 1 Series was a great source of compact, rear-drive entertainment, it wasn't a pretty car. The new 2 still isn't a stunner, but it benefits from BMW's latest design language. It looks wider and more muscular than the squat 1 Series, although certain elements, like the daylight opening and rear taillights, look like they were plucked right from the old car. Overall, BMW has crafted a more premium aesthetic for the exterior of its entry-level coupe. A weak spot for the 1er, the 2 Series cabin sports a similarly upscale redo. Like the last-gen car, the top of the dash is home to a master display for the iDrive system (a neutered, non-navigation version on our test car), while the lower half of the center stack is dedicated to analog controls for the HVAC and audio. The dash layout is similar to the 1 Series, but the execution feels more upscale. The trim around the radio and climate controls includes aluminum and gloss accents. The passenger side dash and center console ditch soft-touch plastic for authentic materials – our car uses real brushed aluminum, although piano black and wood are also available. As with all recent BMWs, the combination of the automatic gear lever, the knob and buttons of the iDrive system, and the toggle switch for the Driving Dynamics Control system mean there's a lot of clutter where the driver's right hand falls. What hasn't changed with the 2 Series is the excellent relationship between the driver and the primary controls. Our test car wears the Sport Line package, which does without BMW's obnoxious, too-large-diameter M Sport steering wheel. Instead, there's a thick-rimmed wheel with textured leather and red contrast stitching. It feels more natural than the oversized M wheel, while this car's large paddle shifters have a solid, well-damped action.

2014 BMW Z4 sDrive35is

The BMW Z3/Z4 roadster has never really had a widespread following because it has either been too humble and small a roadster (albeit with some fun and very low-volume M editions) or it has been - in this E89 generation - too casual an image leader with no racier aspirations. The current 480-hp Z4 GTEs don't count, since they are as stock a Z4 as today's Pamela Anderson is the same blonde actress we knew as Heidi on Home Improvement. You know, sort of like those ever-so-slightly modified Toyota Camry coupes competing in NASCAR.
The ultimate highpoint for the BMW Z roadster franchise was at the very start of its life in the mid-90s, in the James Bond film GoldenEye with Pierce Brosnan. The Stinger missiles that Q's team installed behind the Z3's headlights were never fired, and BMW never even offered this self-defense package as an option. Yet another case of the ol' bait and switch.
And in all these subsequent years of Z3s and Z4s strutting their long-hooded stuff, the little sporting Bimmer could really have used a live Stinger missile or two to spice things up. The current Z4 exists, it is pretty dang sexy, and BMW seems content to let it linger there. We just drove the new midlife version of the roadster near BMW headquarters in Munich, and it served to reinforce our feelings.

Audi tops BMW and Mercedes in luxury sales

April was a good month for Audi, as the four-ring automaker beat out both Mercedes-Benz and BMW in sales. Bloomberg reports that it was America's appetite for CUVs like the Q5 and ancient Q7 that helped Audi move nearly 153,000 units around the globe. It's not all good news, though. Audi's worldwide sales only jumped by 2.5 percent, compared to BMW and Mercedes, whose sales increased 5.6 and 11 percent, respectively. On top of that, BMW is still the best-selling brand (of the three, anyway) so far in 2015, outselling Audi by roughly 9,000 units and Mercedes by about 23,000 vehicles. Considering the faster growth of its rivals, it's unclear if Audi will be able to hang onto the monthly sales crown beyond April, or if BMW will continue its reign as the world's biggest luxury automaker.