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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

The 2014 Alpina B4 Bi-Turbo Cabrio powers up luxury and speed

The BMW specialists at Alpina know how to exploit a niche when they see one. With the BMW M4 still not technically official, it saw the need for a higher performance four-seat convertible than the 435i 'vert. Enter the new B4 Bi-Turbo Cabrio that is debuting at the Geneva Motor Show.
The European-exclusive model takes BMW's 3.0-liter, twin-turbocharged inline-6 and massages it up to 410 horsepower and 442 pound-feet of torque, which is less power but more twist than the M4 would give buyers. Alpina's tend to be built more as quick, luxurious grand tourers, and the B4 Bi-Turbo gets is no different with an adaptive sport suspension and an eight-speed automatic. Plus it wears the classic pinstripes and 21-spoke wheels that are the brand's design hallmarks.
While the added weight for the convertible means that the Cabrio takes 4.5 seconds to reach 62 miles per hour, about a half-second slower than the coupe, at the moment it is the only way to get this kind of performance in a BMW convertible. Orders for the convertible open in March in Europe and prices in Germany start at 74,800 euros ($102,878 at today's conversion rates).

Pure black BMW i8 hydrogen fuel cell prototype on the track

Largely coated in matte black paint with just a few touches of dark blue contrast, the BMW hydrogen fuel cell-powered i8 prototype looks stealthy just sitting still. Now, that ninja-like styling is taking to the track in this video to prove that its performance doesn't come with much noise. The quiet hum of the tires and an odd whir from the rear are all that you hear coming. As this i8 prototype picks up speed around the circuit, the sounds that the drivetrain makes just get weirder. When moving slowly, you can pick out the usual whine that's expected from conventional electric vehicles. However at higher velocities, the coupe almost makes a noise like its constantly exhaling. Along with the recently unveiled BMW 5 Series Gran Turismo hydrogen-fueled concept, this sneaky looking i8 is part of BMW's technological push to become a greener automaker. The company is also prototyping a turbocharged engine with water injection and new plug-in hybrid powertrains. Although this low-slung coupe is by far the most attractive of that bunch. We might not be too far away from actually seeing this tech on sale on models bearing the Bavarian brand's roundel, either. Thanks to collaboration with Toyota, the company wants to have fuel cell components ready by 2020, and sales could start early in the decade. Hopefully all of the company's FCEVs look as menacingly great as this i8 by that time, though.