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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Color me electric: a nine-year-old designs a crayon-colored Mini wrap

Perhaps one is never too young to help design the look of a car … with the help of a box of crayons. DonÂ’t tell nine-year-old Oliver Gorrod, who lives in Oxfordshire in England, that it canÂ’t be done. Young Oliver has finished first in a contest sponsored by MINI Electric in the U.K. and crayon-maker Crayola to create an exterior color wrap for the EV that “champions nature.” “I like the idea of all cars being electric, as they are better for the environment, animals and the planet. My car is designed as camouflage, so it blends into natural environments,” said the young man, who was among hundreds of entrants aged from four to 10 years from the U.K. Oliver wins the honor of his design being featured as a vinyl wrap for a car (he only wins the wrap) and a bundle of Crayola art materials for himself and his school. Oliver will also get an invite to visit MINI Plant Oxford for a private tour. “The creativity of the designs were fantastic," said Federico Izzo, director for MINI UK & Ireland. "We are excited to bring OliverÂ’s design to life and hope he will continue to innovate and dream big in the future.” Added Jade Childs of Crayola, “We are delighted to share Crayola art materials with Oliver and his class as part of the competition prize, and we hope they will continue to be inspired and express themselves as they explore, discover, play, pretend, and dream.” Design/Style Green BMW MINI Green Culture Hatchback Electric

2016 BMW M4 GTS hidden in plain view in Tokyo

We almost missed the 2016 BMW M4 GTS at the Tokyo Motor Show. As you can see in the photos, the car is sort of tucked into a little corner behind a wall, and it's way in the back of BMW's show stand. You'd never see it unless someone told you it's there. And that's a shame. This is one of the coolest cars BMW has launched in quite some time. Only 700 examples of the M4 GTS will be sold globally, with 300 earmarked for the United States. Aside from the aerodynamic and appearance upgrades, the GTS stands out by being the first production road-car to use a water injection system. We detailed this technology when the M4 GTS officially bowed, but the end result is more power. The GTS makes 493 horsepower and 442 pound-feet of torque – gains of 68 hp and 36 lb-ft over a stock M4. The other big news for the M4 GTS is its weight reduction – some 200 pounds have been removed, thanks to the use of carbon fiber-reinforced materials. The car's rear seats are gone, and several interior pieces have been redone in lighter materials, as well. This thing should be a monster out on the track, and we can't wait to get behind the wheel. But first, we're hoping BMW at least lets it out into the spotlight a little. See the car for yourself, live from Tokyo, in the gallery above. The new 2016 BMW M4 GTS an exclusive high-performance special edition M4 available for the first time in the US. - First production road car with a Water Injection System - World-exclusive OLED light technology - Specially designed full three-way adjustable M coilover suspension - Intelligent lightweight body design - Most agile, radical and powerful M4 ever Woodcliff Lake, N.J.: BMW today announced the new 2016 BMW M4 GTS giving BMW M GmbH a new and exclusive technological masterpiece which elevates the potential of the BMW M4 Coupe to an impressive new level. With its powerful, motorsport-inspired looks and high-performance technology, the BMW M4 GTS has its sights set squarely on the race track. Thanks to an innovative water injection system helping boost power to 493 bHP and track ready chassis, this Special Edition M vehicle recorded a lap time of 7 minutes 28 seconds around the legendary Nurburgring-Nordschleife, the world's most challenging race circuit, making a clear statement about this model's exceptional dynamic abilities. At the same time, the sharpest BMW M4 of all can also hold its own on public roads.