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Next-generation BMW 5 Series spied in Touring trim

It almost seems as if BMW just started selling the current-generation 5 Series, yet one of our spy photographers has already spotted a next-generation prototype in Touring form. Little is known about the luxury wagon in this early stage of testing, but it is expected to weigh much less than the current car, which, in 528i Touring guise with an automatic transmission, tips the scale at over 3,800 pounds. It is also expected to have the latest in driver-assistance technology. Despite the weight savings, and judging from the photos, it looks to have proportions similar to the current car, but don't expect the makeshift headlight and taillight clusters to make it onto the production model.
The crucial question for potential Touring customers in the United States is whether BMW will do the unexpected and import it here. The company's track record indicates that it will be sold in Rest of World markets only, but we're hoping that the next 5 Series will end the Touring's U.S. hiatus (and the 5 Series Gran Turismo's reign), which began in 2003 at the end of the E39 generation.

BMW against Merkel's female board member quota in Germany

There may soon be more women in power positions in the world of German business under a proposed law from Chancellor Angela Merkel's coalition government. If passed, the law would force large, publicly traded corporations to have female members make up at least 30 percent of their supervisory boards (which are responsible in part for business strategy) by 2016. In addition, all companies would have to increase the female proportion on their management boards, which conduct regular business. The law seems likely to pass next month. "We've decided to do this and it will happen," said Merkel in a speech about the new rule, according to Bloomberg. Women currently have just six percent of management board seats in the country. Big businesses in the country aren't on board with proposed law, including automakers. "BMW as a company doesn't believe in quotas," said spokesperson Jochen Frey to Bloomberg. "While we hold that opinion, we want and strive for diversity in our workforce in terms of gender, ethnicity and age." Currently, 25 percent of Bimmer's supervisory board is female, a bit higher than the national average in Germany of 22 percent. German car companies are hardly alone when it comes to having a paucity of women in positions of power. Honda only added its first female member to the automaker's board of directors earlier this year, and Toyota and Nissan showed similarly low numbers. A 2013 list from Fortune ranked many of the most powerful women in the auto industry as coming from North America.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.