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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2016 BMW X1 First Drive [w/video]

Perhaps more than any other model, the X1 exemplifies the shift going on at BMW. That the X1 is the first front-drive-based car to wear the BMW badge in the US is both remarkable and doesn't matter at all. Some background: The first X1, sold here for the latter half of its six-year run, was an Old BMW. Based on E90 3 Series underpinnings, it was basically a tall, last-gen 3 wagon, a car on short stilts. We loved it. It drove almost exactly like a good 3 Series at a time when that 3 Series was no longer available. It sold in okay numbers. It's gone now. This new X1, the 2016 model, is a sort of about face, or at least a right-hand turn in the engine compartment. This is New BMW. The base engine is again a 2.0-liter four-cylinder, a new design based on the company's modular engine architecture that can spit out threes, fours, and sixes using the same component set. It's mounted transversely, not longitudinally like in the rest of BMW's US offerings. It loses some horsepower to the last X1's 2.0 (228 hp versus 240) and a bit of torque (258 lb-ft down from 260). Again, few will notice. The optional 3.0-liter turbocharged six from the last generation is gone. Not many customers chose it, and the six likely wouldn't fit under the hood of this rearranged X1. EPA fuel-economy numbers match those from the 2015 xDrive28i exactly – 22 mpg city, 32 highway – so no gains there. So packaging won. There's really no other explanation for the longitudinal-transverse swap, except that maybe it's less expensive to build this way. EPA fuel-economy numbers match those from the 2015 xDrive28i exactly – 22 mpg city, 32 highway – so no gains there. But the packaging advantages are abundant. The interior is somewhat narrow, but it's opened up a bit by the lack of a transmission tunnel that would normally eat space between the front occupants. Instead, the center console is set low, with a tall shift lever rising practically from the floor up to meet your hand. There's storage forward of the shifter and a folding center armrest that opens for small items. The original X1 was sold here with rear-wheel as well as all-wheel drive. For obvious reasons, that won't be the case this time around. BMW also won't sell a front-drive model here (although one is offered in Europe and elsewhere) likely because it would involve the admission that this is not your average BMW, but instead a New BMW, one designed for more people and fewer enthusiasts.

BMW could have a fuel cell vehicle by 2020

The Ultimate Driving Machine may start emitting water vapor, which may not thrill gearheads but could be good for the environment. BMW may have a hydrogen fuel-cell electric vehicle to sell as soon as the end of the decade, UK's Auto Express says, citing people familiar with the process that it didn't identify. And the model will likely be sold within the i sub-brand that includes the i3 electric vehicle and the i8 plug-in hybrid. "We are working on fuel cell development, but we are not able to comment on vehicle plans at this stage or timing at this point," BMW spokesman Dave Buchko wrote in an e-mail to AutoblogGreen on Thursday. Chatter about a potential BMW fuel-cell vehicle has been getting louder in recent months. Late last year, Autocar reported that BMW was mulling using Toyota's fuel-cell system for a version of what would be called the i5 (all the better to quietly cruise the interstate running up and down the West Coast, we guess). BMW and Toyota have been working together on accelerating the development of fuel-cell technology since 2013. Toyota has since made good on the effort of selling fuel-cell vehicles by introducing the Mirai in Japan last year and is preparing to start sales in California later this year. But BMW has been mum, so far. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Auto Express via Hybrid CarsImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Toyota Hydrogen Cars i5