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BMW i3 wins 2015 Green Car of the Year award

The popular little BMW i3 (popular in the US, at least) was named the 2015 Green Car of the Year at the Los Angeles Auto Show today. The award doesn't just take into account a car's green credentials but also its "availability to the mass market." While the i3 is a bit expensive, starting at $41,350, it is becoming available at BMW dealers across the country, which cannot be said about a lot of other new plug-in vehicles released these past few years. The other finalists this year were the CNG-powered Chevy Impala Bi-Fuel, the Audi A3 TDI, the Honda Fit and the VW Golf. The BMW i3 with range extender gets a fuel economy rating of 117 MPGe and 39 miles per gallon (in gas mode) with a 72-mile EV range. The EV-only version gets 124 MPGe combined (137 in the city and 111 on the highway) and has an EV range of 81 miles. Green Car Journal has handed out the award every year for ten years now, naming the Honda Accord Hybrid/Plug-In Hybrid the winner last year, the Ford Fusion models (plug-in hybrid and hybrid) in 2013, the Honda Civic Natural Gas in 2012 and the Chevrolet Volt in 2011. BMW i3 NAMED GREEN CAR JOURNAL'S 2015 GREEN CAR OF THE YEAR" Milestone Carbon Fiber Electric Car Wins the Auto Industry's Most Important Environmental Award at Los Angeles Auto Show LOS ANGELES, CA (November 20, 2014) – BMW's i3, an innovative electric car built with a lightweight carbon fiber passenger cell and an aluminum drive module, has been named Green Car Journal's 2015 Green Car of the Year®, which was announced at the LA Auto Show. Green Car of the Year® finalists also included the Audi A3 TDI, Chevrolet Impala Bi-Fuel, Honda Fit, and VW Golf. The Green Car of the Year® award is an honor widely recognized as the auto industry's most important environmental accolade. Green Car Journal, the leading voice in the intersection of automobiles, energy, and the environment since the publication's launch in 1992, celebrates the high-profile award's 10th anniversary at the L.A. Auto Show this year. "BMW's i3 is a milestone vehicle in many respects and illustrates the automaker's expansive vision of future motoring," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.