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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW expects China to pass US as its top market in 2013

When you combine two billion citizens, 100 cities with more than a million inhabitants and an economy that's as unrestrained as Jim Cramer on an Adderall binge, China's explosive auto industry growth shouldn't be a huge surprise. Audi already lists the communist country as its largest market, while Mercedes-Benz is expecting it to be there in the next few years. Now, according to a report from Automotive News, BMW is expecting the People's Republic to overtake the United States in sales by the end of 2013.
We already discovered the extent that BMW is going to in establishing a dedicated Chinese stronghold, when we explored BMW's Shanghai-based DesignWorks studio ahead of April's Shanghai Motor Show. And while we argued that DesignWorks Shanghai hasn't really borne fruit, it isn't due to a lack of sales.
BMW China has seen a 16-percent jump in year-over-year sales, lead by a 28-percent gain in 5 Series sales. Part of BMW's growth strategy comes from an ever-expanding dealership network. Remember those 100 cities we mentioned with over one million people? According to Karsten Engel, CEO of BMW's Chinese operations, those 100-million-plus city dwellers don't have access to a premium dealership.

BMW Isetta resurrected as Microlino EV

The Isetta "Bubble Car" began its life in Italy in the 1950s with Iso, before eventually being licensed by BMW. Since then, the tiny Isetta has retained a fan base who love the car for its tiny footprint and unique design. In recent years, designers have toyed with the idea of updated versions of the Isetta. The latest take comes from a Swiss company that manufactures scooters and kickboards. Micro Mobility Systems has reimagined the BMW Isetta as an electric vehicle. Called the Microlino, the diminutive EV is under development, but Micro brought a concept version to the Geneva Motor Show earlier this year. The company barely managed to pull it off, as the prototype was damaged in a forklift incident not long before the show but was repaired just in the nick of time. Technically, the Microlino isn't classified as a car, so it won't be subject to some of the more rigorous safety regulations, particularly crash tests. It's classified as an L7e motorized quadricycle, similar to the Renault Twizy. In fact, the Microlino's pedestal at the Geneva show loudly declared, "This is not a car!" Micro began taking non-binding reservations for the first 500 Microlinos at the Geneva show, and found quite a bit of interest in their retro-chic EV. The car garnered 500 reservations in 13 days. For the rest of us, Micro has set up a waiting list. So what are buyers getting into? The Microlino uses a 15-kW electric motor that can propel the car to a top speed of about 62 miles per hour, with a driving range of about 60 to 75 miles per charge. The first series production is expected in late 2017, with an estimated price range of about $9,000 to $13,500. That is, if this iSetta EV revival goes better than the last few times the idea was tossed around. Related Video: News Source: Microlino, Technologic Vehicles, Gas2 Green BMW Automakers Green Automakers NEV (Neighborhood Electric Vehicle) Concept Cars Electric Videos microcar isetta bmw isetta