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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2014 BMW 2 Series configurator drifts online

Monday marked the official, live unveiling of the 2014 BMW 2 Series. Not a company to rest on its laurels, BMW has unveiled the online configurator for the replacement to the much-loved 1 Series. Potential customers can select from either the 228i or go all-out and get the M235i. We shouldn't have to explain which car we've been building all day.
As a recap, a base 228i starts at $32,100 not counting a $925 destination charge. It includes 240 horsepower, 258 pound-feet of torque and, when optioned with the six-speed manual rather than the eight-speed automatic, a perfect 50/50 weight distribution (the 8AT balances at 50.3 in front and 49.7 in back). The M235i, meanwhile, starts at $43,100 (although you can't actually buy one for that, because the configurator forces you into a $1,450 Dakota leather interior). It offers up significantly more grunt, with 320 hp and 320 lb-ft from its 3.0-liter, turbocharged straight six.
Click over to the configurator and play around.

BMW names new head of M division

BMW's performance division has been run by Dr. Friedrich Nitschke since 2011, developing, among other products, the new M3 and M4. But soon the good doctor will be retiring, and BMW has just named his successor.
Taking Nitschke's place as chairman of BMW M GmbH will be Franciscus van Meel (pictured at right), who until recently served as managing director of Audi Quattro GmbH - the rival outfit that makes Ingolstadt's performance models, including the R8 supercar and RS line of performance models.
Van Meel will join BMW on October 1, presumably to learn the ropes from Nitschke before the 59-year-old executive steps down at the end of the year. Back in January, Audi named Heinz Peter Hollwerweger as head of Quattro GmbH and reassigned van Meel to its Beijing R&D center, a role which evidently didn't suit him as well as creating Autobahn-storming German muscle cars.