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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

Ruby celebrates 90 years of BMW Motorrad with special helmet collection

BMW isn't the only one celebrating its own 90th anniversary building motorbikes. So is Atelier Ruby, that French manufacturer of jewel-like motorcycle helmets.
Ruby has just released a capsule collection of helmets marking BMW Motorrad's 90th anniversary, and we want them almost as much as a Bimmer bike itself. The Munich 90 collection includes three new designs available in three helmet styles, including the signature blue and red stripes on a white background worn by BMWs of two wheels or four on the racing circuit.
Of course, these helmets, being made by Ruby as they are, won't come cheap, with jaw-dropping prices ranging from $980 to $1,450. Of course there are more cost-effective ways to protect your noggin, but few more stylish.

Jalopnik and Consumer Reports see who can pull off the best snow drift

The weather throughout much of the United States is pretty awful at the moment with some combination of extremely low temperatures, inches of snow and maybe some ice underneath it all. The folks at Jalopnik and Consumer Reports are making the absolute best out of a difficult situation by heading to CR's snow-covered test track and attempting to make the longest drift in a quartet of very different performance vehicles. Jalopnik brought along a Mercedes-Benz E63 AMG S Wagon, a Subaru WRX STI, a BMW 228i and a 1973 Volkswagen Baja Bug (heck yeah!) for the challenge. Also, the track was perfect for this group, with a mix of packed snow in places and still a few inches of unsullied powder in spots too. Ostensibly the goal was to get the tail to step out through a particular corner, but in reality this was more about having hilarious fun in the snow with fast cars. The result just looks like the best time humanly possible in this weather.