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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

Recharge Wrap-up: BMW i sales hit 50k, SsangYong SIV-2 concept

BMW sold its 50,000th i car in January. The i3, which launched in September 2013, made up roughly 83 percent of those sales. The considerably more expensive i8, which launched in June of 2014, understandably made up fewer sales. The i3 is currently sold in 49 countries, while most of the i8's sales came from the US, UK, Germany, and Norway. Through December, cumulative i3 sales reached 17,116 in the US, 5,063 in Germany, 4,494 in Norway, 3,747 in the UK and 1,348 in Switzerland. i8 sales were 2,820 in the US, 964 in the UK and 793 in Germany. BMW sold 29,513 i-Series cars in 2015, and 1,255 in January of 2016. Read more at Hybrid Cars. SsangYong will debut its SIV-2 concept at the Geneva Motor Show. The SIV-2 – which stands for Smart Interface Vehicle – uses a 48-volt mild hybrid system with a turbocharged, 1.5-liter, four-cylinder engine, 500-Wh battery pack and 10-kW electric motor. The Korean automaker says the modular SIV-2 platform can also accommodate plug-in hybrid and battery electric versions. Alongside the SIV-2, SsangYong will introduce a new Tivoli XLV crossover, based on the XLV Air concept, which is expected to offer competitive fuel economy. Read more at Green Car Reports. Worcester Polytechnic Institute is receiving a $1 million contract from the United States Advanced Battery Consortium (USABC) to make recycled plug-in hybrid batteries. The 50-percent cost-share contract will help Worcester Polytechnic scale up its recycling process to make batteries using recycled cathode material. The process, which USABC calls "novel and efficient," will make the batteries less costly than ones made with all-new material, "thereby offering a value-driven path towards improved sustainability." United States Council for Automotive Research executive director Steve Zimmer says, "These programs are critical to advancing the technology needed to meet both near- and long-term goals that will enable broader scale vehicle electrification." Read more in the press release below. USABC AWARDS $1 MILLION TO WORCESTER POLYTECHNIC TO DEVELOP PROCESS FOR RECYCLED PHEV BATTERY CELLS SOUTHFIELD, Mich., Feb.