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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

BMW Isetta resurrected as Microlino EV

The Isetta "Bubble Car" began its life in Italy in the 1950s with Iso, before eventually being licensed by BMW. Since then, the tiny Isetta has retained a fan base who love the car for its tiny footprint and unique design. In recent years, designers have toyed with the idea of updated versions of the Isetta. The latest take comes from a Swiss company that manufactures scooters and kickboards. Micro Mobility Systems has reimagined the BMW Isetta as an electric vehicle. Called the Microlino, the diminutive EV is under development, but Micro brought a concept version to the Geneva Motor Show earlier this year. The company barely managed to pull it off, as the prototype was damaged in a forklift incident not long before the show but was repaired just in the nick of time. Technically, the Microlino isn't classified as a car, so it won't be subject to some of the more rigorous safety regulations, particularly crash tests. It's classified as an L7e motorized quadricycle, similar to the Renault Twizy. In fact, the Microlino's pedestal at the Geneva show loudly declared, "This is not a car!" Micro began taking non-binding reservations for the first 500 Microlinos at the Geneva show, and found quite a bit of interest in their retro-chic EV. The car garnered 500 reservations in 13 days. For the rest of us, Micro has set up a waiting list. So what are buyers getting into? The Microlino uses a 15-kW electric motor that can propel the car to a top speed of about 62 miles per hour, with a driving range of about 60 to 75 miles per charge. The first series production is expected in late 2017, with an estimated price range of about $9,000 to $13,500. That is, if this iSetta EV revival goes better than the last few times the idea was tossed around. Related Video: News Source: Microlino, Technologic Vehicles, Gas2 Green BMW Automakers Green Automakers NEV (Neighborhood Electric Vehicle) Concept Cars Electric Videos microcar isetta bmw isetta