2013 Bmw 640i Base Convertible 2-door 3.0l Black/with M6 Wheels And Tires on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW i8 customized by AC Schnitzer [w/video]

It may not enjoy the kind of factory support that Alpina does (let alone Munich's own M division), but as far as independent BMW tuners go, few have the kind of clout that AC Schnitzer does. Heck, it even won the DTM championship for BMW in its first year back in the series. And now the legendary Bimmer tuner has turned its attention to the i8. The list of Schnitzer's enhancements for the plug-in hybrid sports car is long, but perhaps wisely shies away from messing with the intricate powertrain. Instead the customization options focus on elements like the suspension, rolling stock, aero kit, and interior. AC Schnitzer has dropped the ride height by almost an inch at the front and 0.78 inches at the rear. It's fitted a set of 21-inch forged alloys with five split spokes and low-profile rubber to trim nearly ten pounds off the vehicle's unsprung weight while increasing its contact patch for better grip (albeit likely with higher rolling resistance). There's also a comprehensive rolling kit made of carbon fiber, including front spoiler elements, side skirts, and a rear wing that to our eye looks a little out of place on the i8, though individual customers may disagree. And the interior has been upgraded with aluminum pedals and velour floor mats. Of course customers will be able to pick and choose which elements they'd want to install on their hybrid vehicles, but you can check out the fully spec'd demonstrator in the high-resolution image gallery above and in the video below. (You just may want to turn down your speakers if you're not into German techno-pop.) Revolutionary Sporting Performance and Innovative Design The i8 by AC Schnitzer emphasises the strengths of the plug-in hybrid from Munich The BMW i8 is revolutionising its vehicle class as the first sports car to have the fuel consumption and emission values of a small car. Now thanks to AC Schnitzer, this revolution is being followed by another: the AC Schnitzer special equipment for the BMW i8 emphasises even more clearly the sporting performance and innovative design of the powerful, environmentally-friendly coupe. Lowered by 25 mm at the front and 20 mm at the rear, the i8 by AC Schnitzer hugs the tarmac more closely than the standard vehicle and can therefore develop maximum efficiency and dynamics on the road.

Autoblog Minute: Nokia to sell Here mapping for $3.1B

In a three company partnership the German automakers BMW, Audi and Daimler are set to take ownership of Nokia's Here mapping technology. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] In a battle for Nokia's highly coveted mapping technology the auto industry claims victory over Silicon Valley. I'm Eddie Sabatini and this is your Autoblog Minute. In a three company partnership the German automakers BMW, Audi and Daimler are set to take ownership of Nokia's Here mapping technology. The Wall Street Journal writes that the automakers had concerns that the technology might fall under the [00:00:30]control of companies like Google, Uber, or Apple. The purchase, worth a reported 3.1 billion dollars, is still subject to antitrust evaluation before it's finalized; but this early news is already a big win for the German three. Ownership of Nokia's Here tech means that automakers won't lose control of the information systems that go into their cars. The deal, if approved, is expected to close in first quarter of 2016. For Autoblog, I'm Eddie Sabatini. [00:01:00] Autoblog Minute Logo Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Audi BMW Autoblog Minute Videos Original Video