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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

Recharge Wrap-up: DriveNow in Brussels, DOE funds H2 projects

The DriveNow carsharing service – a joint venture between BMW and Sixt – has expanded to Brussels, Belgium. In addition, 20 percent of the entire DriveNow fleet is now made up of electric vehicles, and more than 150,000 of the service's 600,000-plus customers have had their first EV driving experience through DriveNow. Users in most of the 10 cities in which the program operates have access to the BMW i3, which have been part of the fleet since 2013. Read more from Green Car Congress. The US Department of Energy (DOE) is providing more than $13 million in funding for the advancement of hydrogen and fuel cell technologies. The DOE's Fuel Cell Consortium for Performance and Durability (FC-PAD) will help fund projects from General Motors, 3M, the United Technologies Research Center, and Vanderbilt University to reduce the use of platinum and increase the performance and durability of fuel cells. The DOE's Hydrogen Materials—Advanced Research Consortium (HyMARC) is funding hydrogen storage projects by Argonne National Laboratory, Penn State, University of Hawaii, Manoa, and University of Missouri, St. Louis. Read more from the DOE. The Advanced Diesel-Electric Powertrain (ADEPT) program's 48-volt lead-carbon battery will help next-generation cars meet future emissions requirements. ADEPT, of which Ricardo, Ford, and the Advanced Lead Acid Battery Consortium (ALABC) are partners, will present its results at the Cenex LCV2016 low-carbon vehicle conference at Millbrook on September 14 and 15. The "intelligent electrification" mild hybrid system will be showcased in a Ford Focus demonstration car. The system provides fuel efficiency and CO2 emissions benefits comparable to that of a full hybrid diesel powertrain, but at a lower cost. In addition to the lead-carbon battery (which is lithium-free and easily recyclable), the mild hybrid powertrain uses a Ford ECOnetic 1.5TDCi engine, advanced belt starter generator, and Turbine Integrated exhaust Gas Energy Recovery System (TIGERS). Read more in the press release below. Hybrid vehicle with 48V advanced lead carbon battery on path to meet future ultra-low emissions targets · ADEPT programme aims to demonstrate technology capable of providing near full-hybrid equivalent fuel economy at significantly lower cost · UltraBattery® advanced lead-carbon battery pack, provides a high power, high endurance, easily recyclable, lithium-free low-cost energy storage solution.

Someone's willing to pay $16,000 for a hollow, non-working BMW i8

There is an unusual BMW i8 for sale on eBay right now. Unlike your average – and by that we mean "working" – i8, this one pretty much just sits there, looking pretty. See, the i8 in question is just a promotional body shell. It's fullsize and being sold (we think) by a legit BMW dealer (Laurel BMW of Westmont), so it's got strong ties to the real thing, but there's nothing inside. In fact, you can't open the doors or windows and the wheels don't move, unless you count the tiny rolling castors that are a part of the prop. There is no fancy plug-in hybrid powertrain – no powertrain of any sort, in fact – and it was "professionally crafted just for BMW dealers." The headlights do turn on, though, so that's something. What's most impressive, though, is that there are 50 bids for this non-working BMW. In fact, the bidding has climbed up to $16,000. For a car that can't fulfill its mission as a car, that's pretty impressive. Oh, and those bids have not yet hit the reserve price, so the dealer is obviously hoping it can get more money for this hollow BMW. The official base MSRP for a working i8 is $135,700. The first i8 delivered in the US, a special edition for Pebble Beach, just sold for $825,000.