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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW details Concept X5 eDrive ahead of New York debut

Already weighing more than most other types of vehicles and with the space to accommodate the extra equipment, crossovers and SUVs arguably make for one of the more ideal platforms to transform into a hybrid. And there have been a handful of them - like the Audi Q5, Infiniti QX60/Nissan Pathfinder, Porsche Cayenne/Volkswagen Touareg, Lexus RX450h/Toyota Highlander and Cadillac Escalade/Chevy Tahoe/GMC Yukon - but by and large the majority of hybrids on the market are sedans and hatchbacks. BMW, however, looks poised to join the minority with the X5.
The Bavarian automaker showcased the X5 eDrive concept at Frankfurt last year, and as promised, has now revealed the followup it will present at the New York Auto Show in just a few days. The new Concept X5 eDrive, as BMW has now revealed, pairs a 2.0-liter turbo four good for 245 horsepower to a 95-hp electric motor to deliver a combined 340 horsepower. Its lithium-ion battery can power it for up to 20 miles and at speeds up to 75 miles per hour before the gasoline engine needs to kick in. All that without sacrificing the vehicle's utility, maintaining an almost perfectly flat loading floor with 40:20:40 split-folding rear seats, and without sacrificing much on performance, either: with a 0-62 time of seven seconds flat, the X5 eDrive concept is quicker off the line than the production X5 with the 2.5-liter turbodiesel and just a tenth off of the 3.0-liter turbodiesel.
With the full technical details now released (you can delve into it all in the press release below), the only question remains when BMW will actually put the X5 eDrive into production. Given its appearance in New York, though, we gather that whenever it does reach showrooms, it'll reach American ones as well.

BMW shows 670-hp plug-in 5 Series GT concept

BMW quietly revealed a 5 Series GT concept earlier this week at an event in France, and it sports a plug-in hybrid powertrain capable of a whopping 670 horsepower. Think the upcoming Model X crossover from Tesla sounds good? BMW has something that might be just as enticing for eco enthusiasts who like their cars to be green and mean. BMW quietly revealed a 5 Series GT concept earlier this week at an event in France, and it sports a plug-in hybrid powertrain capable of a whopping 670 horsepower. That's right, a hybrid BMW hatch-crossover with more estimated power than the 2015 Chevrolet Corvette Z06. BMW's setup is called "Power eDrive," and it uses a 20-kilowatt-hour lithium-ion battery pack that provides juice for two electric motors; they work with a 2.0-liter turbocharged four-cylinder engine. This 5 Series GT would be able to travel for 62 miles under electric power. The prototype shows the high-performance potential of the system, but the 5 Series GT is "purely a concept," BMW spokesman Julian Arguelles told Autoblog. The GT made its global debut alongside plug-in versions of the 3 Series and X5. They used more basic eDrive systems with one electric motor teamed with a turbo four cylinder. BMW revealed the prototypes to illustrate its plans to increase production of plug-in hybrids. Its goal is to add plug-in variants to all of its "core-brand models," though specifics and timing are unclear. BMW Group Media information 1. BMW Group Innovation Days 2014: New drive technologies. (Introduction) The recently launched BMW i3 and BMW i8 are the first zero-emission vehicles in the premium segment, being designed respectively as dedicated all-electric and plug-in hybrid models. Their BMW eDrive technology promotes hallmark brand driving pleasure, while at the same time delivering major reductions in fuel consumption and CO2 emissions – all the way to zero tailpipe emissions when operating in all-electric mode. This is BMW Efficient Dynamics taken to its logical conclusion. For more than 15 years, the Efficient Dynamics strategy has inspired and shaped the development of new models across all the BMW Group brands, resulting in the development of highly efficient vehicles that combine dynamic performance with intelligent energy management. Today, thanks to Efficient Dynamics, the BMW and MINI brands offer premium models that set benchmarks in their respective segments in terms of their exceptional balance of performance and fuel economy.