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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW i3 finding favor with fire, police departments

Of all the models that BMW makes, you might figure that the i3 would be the least likely to be used for a police car, ambulance, or fire truck. Yet the little EV is proving a popular choice among emergency services around the world. Drawing on its extensive experience in equipping emergency vehicles, BMW offers first responders i3 EVs with the tools they need, straight from the factory. That means special livery, roof bars, strobe lights, megaphones... the works. The Bavarian automaker even developed a ConnectedRescue system based on the Connected Drive technology to enable fluid, on-the-go communications between emergency dispatchers and the vehicles on the road to help responders get to the scene with the information they need. The system is being implemented initially in Germany, but we wouldn't be surprised to see it rolled out elsewhere as the i3 gains momentum among emergency services worldwide. With all that specific equipment and zero emissions to boot, it's little wonder that the i3 has already zipped its way into emergency motor pools in locations as varied as Milan, London, and Los Angeles. There's even one being used in Warsaw, Poland, to transport cash around the city with zero emissions. We're more used to seeing Brinks armored trucks carrying our deposits between branches, but if a carbon-fiber EV is capable of doing the job, who are we to argue? Emission-free cash transport with the BMW i3.The all-electric BMW i3 also proves its value as an emergency vehicle for police forces, rescue services and fire departments. 04.11.2015 Powerful, agile, interconnected and, above all, locally emission-free: Thanks to these qualities, the all-electric BMW i3 is now also increasingly proving its worth as an emergency vehicle for police forces, rescue services and fire departments. BMW is offering the world's first premium vehicle designed from the start for solely electric mobility, featuring a range of optional extras specifically aligned to the requirements of emergency forces, thereby opening up new fields of action for electric mobility within the urban environment. Authorities Bavaria, Milan, Los Angeles and London have meanwhile added the first BMW i3s to their emergency vehicle fleets. And another special version is in use for locally emission-free cash transport in the Polish capital of Warsaw. The BMW i3 features a vehicle architecture that was specifically developed for electric and plug-in models.

BMW reveals new seven-seat 2 Series Gran Tourer [w/video]

Everything is turning up Gran over at BMW these days. The 4 Series and 6 Series sprout extra doors to become Gran Coupes. The 3 Series and 5 Series get weird rooflines to become Gran Turismos. And now the 2 Series Active Tourer has grown an extra row of seats to become the Gran Tourer. What we're looking at is essentially the same mini-minivan/tall-hatchback that emerged almost exactly a year ago as the first front-drive model in BMW's history. Only in the guise of the new 2 Series Gran Tourer, it's been stretched to accommodate that third row of seats to give it seven-seat capacity – which was to be expected, of course, but is still fairly impressive considering how compact this vehicle actually is. It may be less than ten inches longer than the five-seat Active Tourer, but it's still smaller than just about any seven-seater on the market, and to hear the Bavarians tell it, it's "the world's first premium compact model to offer up to seven seats." Those seats are optional and can fold under the floor, and the middle row splits 40:20:40 and folds flat at the push of a button to give the 2 Series Gran Tourer a flexible cargo capacity ranging from 22.7 cubic feet all the way up to 67 cu ft. All of that in a vehicle no longer than a Ford Focus, which even in European wagon form can only swallow 53 cu ft with the seats folded – and you can forget about the extra seats in the Focus. European buyers will be able to choose between five engine options with three or four cylinders and ranging from 116 horsepower to 192. Available all-wheel drive might make you forget it's riding on a front-drive platform altogether (but not likely). Either way, the five-seat Active Tourer hasn't found its way to US showrooms, so we won't expect to see this new seven-seat version here either. At least not for the time being. But we'll surely have the chance to check it out in person for you next month at the Geneva Motor Show. The new BMW 2 Series Gran Tourer. 11.02.2015 With the new BMW 2 Series Gran Tourer, BMW has carved out yet another new vehicle segment. With its generous space, versatility and groundbreaking flexibility, the BMW 2 Series Gran Tourer is the world's first premium compact model to offer up to seven seats and fully meet the mobility requirements of young families. Compact yet capacious.