2006 Bmw 650i Base Convertible 2-door 4.8l V8 Dohc 32 - Sports Package on 2040-cars

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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

These BMW M6 GTLM racing liveries are great

This weekend we'll see a whole new crop of racing machinery line up for the start of the 24 Hours of Daytona, including the new BMW M6 GTLM. So far we've only seen it in flat black, but now the Bavarian automaker has revealed two special liveries for the two cars it will be fielding in the race this weekend. The number 25 car features a throwback livery that reinterprets BMW's classic racing stripes of red, dark blue, and light blue over white bodywork. It's designed to be reminiscent of – and even features images of – legendary racing machinery from the Roundel marque's history. Those include the 3.0 CSL that wore the same number when it took the company's first win in the US at Sebring in 1975, the M1 sports car from the early 1980s, the V12 LMR that scored BMW's only Le Mans victory to date in 1999, and the M3 GT that dominated the American Le Mans Series in 2011. The second car features a more futuristic livery, wearing the number 100 to mark the automaker's centenary and a multicolor lattice design applied with a luminescent 3D-effect reflective vinyl on a white body. They'll both be fielded by BMW Team RLL, a partnership between the manufacturer and Rahal Letterman Lanigan Racing (of Indy fame), which took a class win at Laguna Seca last year. The new M6 GTLM replaces the previous Z4 GTLM and will proliferate across racing grids in motorsport series around the world following its race debut this weekend. But it won't be the only new piece of racing kit turning a wheel in anger for the first time at Daytona; the new Ford GT and Ferrari 488 GTE will be competing in the GT Le Mans class alongside proven competition machinery. BMW Team RLL reveals 100th anniversary livery for the BMW M6 GTLM race cars in Daytona. Daytona (US), 27th January 2016. BMW Team RLL today revealed two commemorative 100th anniversary liveries for the new BMW M6 GTLM race cars, with which Bobby Rahal's (US) team will compete in the 24 Hours of Daytona (US). The race forms the first round of the 2016 IMSA WeatherTech SportsCar Championship (IWSC). The number 25 car sports a look reminiscent of the iconic BMW 3.0 CSL, which contested its first season of racing in North America back in 1975 and claimed the first victory in Daytona 40 years ago. The second BMW M6 GTLM will race with the number 100. To mark BMW's 100th anniversary this year, its livery looks to the future.

BMW details Concept X5 eDrive ahead of New York debut

Already weighing more than most other types of vehicles and with the space to accommodate the extra equipment, crossovers and SUVs arguably make for one of the more ideal platforms to transform into a hybrid. And there have been a handful of them - like the Audi Q5, Infiniti QX60/Nissan Pathfinder, Porsche Cayenne/Volkswagen Touareg, Lexus RX450h/Toyota Highlander and Cadillac Escalade/Chevy Tahoe/GMC Yukon - but by and large the majority of hybrids on the market are sedans and hatchbacks. BMW, however, looks poised to join the minority with the X5.
The Bavarian automaker showcased the X5 eDrive concept at Frankfurt last year, and as promised, has now revealed the followup it will present at the New York Auto Show in just a few days. The new Concept X5 eDrive, as BMW has now revealed, pairs a 2.0-liter turbo four good for 245 horsepower to a 95-hp electric motor to deliver a combined 340 horsepower. Its lithium-ion battery can power it for up to 20 miles and at speeds up to 75 miles per hour before the gasoline engine needs to kick in. All that without sacrificing the vehicle's utility, maintaining an almost perfectly flat loading floor with 40:20:40 split-folding rear seats, and without sacrificing much on performance, either: with a 0-62 time of seven seconds flat, the X5 eDrive concept is quicker off the line than the production X5 with the 2.5-liter turbodiesel and just a tenth off of the 3.0-liter turbodiesel.
With the full technical details now released (you can delve into it all in the press release below), the only question remains when BMW will actually put the X5 eDrive into production. Given its appearance in New York, though, we gather that whenever it does reach showrooms, it'll reach American ones as well.