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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

2016 BMW 3 Series First Drive [w/video]

If the 3 Series were a person, it would suffer from crippling anxiety. This has nothing to do with the way the car behaves on the road, and it's not a result of its styling. No, it's because so many people expect so much from the 3er. The model is held to the highest standard, which it tends to set itself, and when it doesn't deliver, it hears about it. So it was when BMW introduced the F30 3 Series sedan for 2012. This was a good 3 Series, but few thought it was great. The car lost some of its edge, instead chasing the comfy-luxury crowd that arguably makes up more of the buying public. The vocal Bimmer-loving minority wasn't pleased. Critics, us included, called the car out for its soft suspension tuning, less-than-perfect electric power steering, and chintzy interior details. Enthusiasts instead waxed nostalgic about the E90 generation that came before. But now, the 3 Series can relax again. BMW managed to address most of the issues in this F30 refresh for 2016. The suspension has been reworked, the steering programming overhauled, and the interior is now more befitting a dignified sporty thing from a luxury brand. For good measure, BMW is introducing a new turbocharged 3.0-liter inline-six with more power that the car didn't really need. BMW is introducing a new turbocharged 3.0-liter inline-six with more power that the car didn't really need. That new engine comes with a new out-of-thin-air badge, 340i, replacing the 335i and its N55 six. The updated 3 Series sedan will continue to be offered as a 320i with a turbo four, and both sedan and wagon keep a 328i with a higher-power version of the same engine, as well as a 328d turbodiesel. While those models' engines are unchanged, they all benefit from minor exterior styling updates (lights and bumpers) and the de-cheapified interior, as well most of the mechanical updates. Most of the content from the former Sport Line package, like Sport seats, the Sport transmission, Sport gauges, gloss black exterior trim, and black exhaust tips, is now standard on all but the 320i. Those extra standard features and the new engine bump the price up $2,050, from $44,745 for the 2015 335i sedan to $46,795 for a 340i. Our test drive focused on the 340i, since it's got the new engine. The B58 mill is a single solitary cubic centimeter off of the N55 3.0-liter's it replaces, but it's based on a new modular architecture.

Hands-on with BMW's Open Mobility Cloud at CES

BMW had a bevy of cutting-edge technology ready for the 2016 Consumer Electronics Show that ran the gamut from a laser headlight for motorcycles to replacing the mirrors on an i8 with rear-facing cameras. The German automaker's most potentially life-changing (or most creepy, depending on your attitude) concept was the Open Mobility Cloud that aimed to connect the vehicle with a person's daily agenda, sort of like the way many folks use their smartphones. The tech includes a sci-fi piece of furniture called the Mobility Mirror that looks straight out of Star Trek. The pane of glass displays everywhere a person needs to go during the day, offers appointment reminders, and tracks vehicle charging. It even sends an autonomous car out of the garage when the owner picks up the key to leave the house. Get a better look at this cutting-edge connection between the home and the automobile from Autoblog editor-in-chief Michael Austin, direct from CES.