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Husqvarna sold to KTM CEO Stefan Pierer

A couple of days ago the UK's Motorcycle News reported that BMW was in the final stages of selling Husqvarna to KTM, with a deal potentially confirmed as soon as this week. Following that came reports that Husqvarna Motorcycles wasn't sold to KTM but to a Pierer Industries, the company owned by KTM CEO Stefan Pierer. Turns out the advance report was true, as was the follow-up: BMW has just announced a "strategic realignment" of its Motorrad division, explaining that it sold Husqvarna to Pierer Industries in order to focus on the urban and e-mobility segments. Husqvarna's off-road machines, obviously, don't fit into those categories.
BMW bought the Italian-based bike maker with centuries-old Swedish roots in 2007 - the rest of the Husqvarna company remains based in Sweden - and has invested huge sums to integrate the smaller company into the larger parent. Six years later, just when dividends should begin to truly pay off, the brand is sold.
Before BMW made its announcement, one of the theories that forum members put forward for Pierer's interest in purchasing Husqvarna was that he wants his own business to run his own way. The parent company of KTM, Cross Industries, is 47.27-percent owned by India's Bajaj Automotive, with Pierer the majority shareholder, and is on a quest for global growth, taking the fight to BMW in Europe and launching new bikes and technology into the Indian market. Compared to BMW's and KTM's 2012 sales of around 100,000 bikes each in 2012, Husqvarna sold 10,751 bikes, which was a 15.7-percent increase over the previous year. Pierer would have a lot more freedom in the running of a company of that size.

Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

BMW's EV tech is being used to resurrect the Karma

Saying that luxury electric-vehicle manufacturer Fisker was beleaguered before its demise a few years back would be a gross understatement. But despite the cars self-immolating and Tesla CEO Elon Musk criticizing everything but the Karma's design, a Chinese auto parts manufacturer is resurrecting the brand under a different name: "Revero." That's according to a report from Wall Street Journal. Wanxiang Group is moving production to EV-hotbed California from Finland and will unveil its new ride either in July or August, but pricing hasn't been announced yet. The previous Karma sold for $100,000. Perhaps most interesting, though, is how it's going to address the reliability issues that plagued the company's predecessor. WSJ says that the automaker is licensing BMW's electric vehicle control and charging systems – a deal finalized last year. "There are huge, serious, major upgrades throughout the electronics systems, wiring, charging, battery," Karma's chief marketing officer Jim Taylor says. In terms of looks, though, it doesn't sound like you should expect anything to change in that department because the overhauls aren't going to be visible, according to Taylor. Wanxiang picked up Fisker's remains for $149 million a few years back. This deal is important, especially for BMW: If the German automaker's licensed tech can help Fisker outrun its smoky, checkered past, that's a high-profile win for everyone involved. Related Video: This article by Timothy J. Seppala originally ran on Engadget, the definitive guide to this connected life. News Source: Wall Street Journal Green BMW Fisker Electric Future Vehicles Special and Limited Editions Performance Sedan transportation gear karma revero