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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

BMW i8 to go full-electric after facelift

According to Autocar, BMW has plans to turn the i8 sports car from a hybrid to a fully electric vehicle. The carbon fiber structure would be modified with a wider center tunnel to house a sizable battery. Despite this, there would be no weight gain to the i8; the current version weighs in at 3,274 lbs. The electric prototype would have three BMW-developed brushless electric motors, two of them powering the rear wheels and one of them taking care of the front wheels. As the 1.5-liter gasoline engine would be shelved, there would be ample space for the two rear-mounted motors. Currently, the i8 produces 357 horsepower all told, but the electric motors in the prototype are said to produce up to 268 horsepower – each. The electric prototype is to be based on the architecture of a hydrogen prototype, which manages 242 horsepower in total. The information relayed on to Autocar comes from a source close to BMW's development boss, Klaus Frohlich. The facelifted version of the i8 should arrive next year, with awaited improvements like a new 26Ah lithium ion battery – 6Ah up from the current version. There is also talk of a Qualcomm inductive charging system, and its 7.2kWh operating power is doubled from the current 3.6kWh plug-in setup. If the rumormill is to be believed, engine output in the facelifted version would be up ten percent, resulting in 390 horsepower. Related Video: News Source: Autocar Green Rumormill BMW Electric Hybrid Hydrogen Cars

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.