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BMW 8 Series return signaled by a ton of new trademarks

There's an ebb and flow to rumors in the auto industry. We'll hear a rumor or report, then nothing for months, only for the story to pop back up again with a fresh head of steam. This time around, it's the BMW 8 Series, a car we haven't reported on since February, when we said it'd be back in 2020. Today's news is that BMW has filed trademark applications for a series of numbers related to the new model – 825, 830, 835, 850, 845, and 860 – along with an M850 and an M8. It was uncovered by AutoExpress, which adds additional depth to the story. Much like the 7 Series dukes it out with the Mercedes-Benz S-Class Sedan, the new 8er will take the fight to the S-Class Coupe. Even in Europe, where automakers like Mercedes offer a far wider array of powertrain options, the S-Class Coupe is only available in six-cylinder S400, eight-cylinder S500 (what we call the S550) and S63 AMG, and twelve-cylinder S65 AMG trims. If BMW uses all the numbers it's sitting on, the 8 would have a far broader spread of powertrain options, three of which – 825, 830, and 835 – could undercut even the base S400. But as AutoExpress explains, these trademarks obscure a bigger shift in how BMW will build and market its luxury coupes. Under the new strategy, BMW would move the 6 Series away from its role as a larger grand tourer, leaving space for the 8. The 6er would then be repositioned to challenge the Mercedes-AMG GT and Porsche 911. According to AE, BMW has been content to let the 911 do its thing, but the success of the AMG GT is forcing its hand. That means a lighter, hotter, and two-seater 6 Series. We like. Of course, 8 Series rumors have been floating around since the last one, the E31, went out of production. That means we'll continue to advise caution here, even though everything laid out by AutoExpress makes lots and lots of sense. Related Video: News Source: AutoExpressImage Credit: BMW Rumormill BMW Coupe Luxury Performance trademark bmw 8 series

BMW puts a sheep in wolf's clothing with 2 Series Active Tourer M Sport

BMW is charting new territory with the 2 Series. No, not the two-door model - that's just the kind of rear-drive coupe for which the brand is known. But the Active Tourer (which only shares its series designation with the coupe) is a front-drive tall hatchback/MPV category buster, and that's not exactly what comes to mind when you think of Bimmers. As such, the 2 Series Active Tourer is bound to turn off some of the brand's faithful, but this latest M Sport kit could at least ease the pain somewhat.
The sport package for the Active Tourer packs all the usual suspects: a more aggressive aero kit, retuned suspension, blacked-out grille, 17- or 18-inch alloys and an interior with sports seats trimmed in blue-stitched Alcantara. Top all that off with an Estoril Blue paint job and you've got a compact family hauler that might look the part, and maybe handle a bit tighter, yet it naturally stops short of the full M treatment (or even an M Performance spec like you'd find in the M235i coupe). All of which is probably just as well, because that might be the only thing BMW purists would object to more than the existence of a front-drive BMW MPV in the first place.

18,000 BMW models recalled for potential fuel pump failure

BMW will be recalling over 18,000 vehicles from the 2, 3 and 4 Series families, including vehicles from model years 2014 and 2015, due to potentially bad fuel pumps. The full roster of vehicles includes four- and six-cylinder models of all hardtop 2 Series models, rear-, all-wheel-drive and Gran Turismo versions of the 3 Series, and coupe, convertible, Gran Coupe, rear- and all-wheel-drive 4 Series models. The 3 Series ActiveHybrid is also included in the recall, although the 3 Series diesel line has been left alone. According to the bulletin from the National Highway Traffic Safety Administration, "improper" nickel plating on some of the parts could lead to a failure of the fuel pump, leading to a stall situation. BMW is planning to notify owners and will begin replacing the fuel pumps of affected vehicles at the end of the month. Scroll down for the official NHTSA bulletin, which includes a complete breakdown of individual models affected by the recall. Related Video: Report Receipt Date: MAR 31, 2015 NHTSA Campaign Number: 15V189000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 18,054 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America LLC (BMW) is recalling certain model year 2014 228i Coupe, M235i Coupe, 320i, 320xi, 328i, 328xi, 335i, 335xi, ActiveHybrid 3, 328xi Sports Wagon, 428i Coupe, 428xi Coupe, 435i Coupe, 435xi Coupe, 428i Convertible, 428xi Convertible, 435i Convertible, 328xi Gran Turismo, 335xi Gran Turismo, and 2015 428i Gran Coupe, 428xi Gran Coupe, and 435i Gran Coupe vehicles. Improper nickel plating of components within the fuel pump may result in the fuel pump failing. CONSEQUENCE: If the fuel pump fails, the vehicle may stall without warning, increasing the risk of a crash. REMEDY: BMW will notify owners, and dealers will replace the fuel pump, free of charge. The recall is expected to begin April 30, 2015. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.