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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW will make plug-in hybrid versions of all models

Late last year, BMW made it clear that it would be making plug-in hybrid versions of all of its "core models." The first of those will be the X5 xDrive40e. At the New York Auto Show this week, BMW North America CEO Ludwig Willisch told AutoblogGreen that this enhanced PHEV plan is going to be applied to "every new model." We were asking Willisch if he views Tesla as a competitor to the Bavarian automaker. "I wouldn't say I don't see any competition," Willisch said, "but I still see that a BMW 5 Series and a Tesla are totally different animals." What about the rumored i5 or an i7, we started to ask – "which we don't have" Willisch interrupted – that could happen, couldn't it? "Not any time soon," Willisch said. "What we will have are plug-in hybrids. With the introduction of every new model there will be a plug-in hybrid version of that, too." There are people who are asking if the i brand will expand to a truck or a larger sedan, "but this is all the future," Willisch said. "It's not now and it's not the next couple years." Related Video:

BMW suing Saab Automobile Parts for $3.2M

Saab might be all but dead, but that's not stopping automakers that were once involved with the Swedish brand from attempting to reclaim losses. According to a Fox Business report, BMW has filed a 2.6 million Euro suit ($3.2 million USD) with a Swedish district court against Saab Automobile Parts for deliveries that went unpaid.
In 2012, Saab Automobile AB signed an agreement BMW that would see the German automaker deliver four-cylinder gas engines for its 9-3 range.
The suit also asserts that Saab ordered a large number of spare parts, and no payments were made to BMW. At the time, Saab was far from liquid, and filed for bankruptcy in December of last year.