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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Daimler, Toyota, BMW to lead $10-billion hydrogen investment

Daimler, BMW, and Toyota are leading a group of 13 companies pledging to invest more than $10 billion during the next five years to spur enough infrastructure-building and technology advancements to get more of the general public to buy hydrogen fuel-cell vehicles. The automakers, which also include Honda and Hyundai, as well as companies such as Shell, AirLiquide, Linde Group, and Total SA, are part of what they're calling the Hydrogen Council. The group made its announcement in Davos, Switzerland, on Tuesday. The Hydrogen Council will pledge to accelerate its rate of hydrogen-related investments, which currently stand at about $1.5 billion annually. The coalition says its work represents a continuation of the 2015 Paris Agreement, in which many of the companies agreed to address the issue of climate change. The group says that hydrogen, which emits water vapor when used in fuel-cell vehicles, "can play an important role in the transition to a clean, low-carbon, energy system." The Hydrogen Council also vowed to push global governments to accelerate public investment in hydrogen-related infrastructure. Relative to other drivetrain technologies, hydrogen fuel-cell vehicles are in their relative infancy in terms of adoption because of the high cost of both building fuel cell vehicles and setting up a hydrogen-refueling infrastructure. Toyota is the only automaker that sells a production fuel-cell vehicle in the US. The Japanese company, which introduced its Mirai domestically in late 2015, sold 1,034 of them in the US last year. Daimler subsidiary, Mercedes-Benz, used Tuesday's announcement to remind people that it would start selling its GLC plug-in hydrogen fuel-cell crossover this year. There are only 33 publicly accessible hydrogen refueling stations in the US, including 30 in California, and one each in Connecticut, Massachusetts, and South Carolina, according to the US Department of Energy. By comparison, there are more than 15,000 electric-vehicle charging stations with almost 40,000 outlets in the US. Related Video: Featured Gallery 2017 Mercedes-AMG GLC43 News Source: Daimler/Hydrogen Council via Bloomberg, Automotive News-sub.req. Green BMW Honda Hyundai Mercedes-Benz Toyota Hydrogen Cars infrastructure mercedes f-cell

BMW's next-century concept mentions no powertrain, and we're sad

So the Ultimate Driving Machine might soon become the Ultimate Machine Driver. We get it, that's the way things are moving. For its part, BMW still plans to involve a driver in its next-century designs, as foretold by the Vision Next 100 concept it unveiled at its centenary celebration kickoff event. But what gets us is that BMW, Bayerische Motoren Werke, the company known for delivering some of the most sorted powertrains – gasoline and otherwise – over the last century makes no mention of the future of propulsion when presenting its idea of the next 100 years on the road. Maybe it's the fact we just don't know what will power our cars even 10 years down the line; locking into one concept or another could look bad in hindsight. But the whole, er, concept of a concept is to look at what might be possible, not avoid sticky issues. Where are the in-hub motors, the wireless charging mats, the onboard fusion reactors we were promised in Back to the Future Part II? This is an opportunity to offer innovative solutions. Skipping over the power was a mistake, and one that makes me a little disappointed in the company. I'd have liked to see BMW go big with a bold prediction, or even just admit that gas will be gone and some form of electrification will take its place by 2116. We're okay with electric motors as long as they don't drain the life out of cars, and they don't have to, which is something companies like Tesla and even BMW have proven. Here's hoping one of BMW's other centenary concepts will pick up where the Vision Next 100 fell short. Related Video: Featured Gallery BMW Vision Next 100 Concept Green BMW bmw vision next 100 concept