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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW i8 Spyder production could still be years away

BMW will still build a convertible version of the i8, but production of the droptop hybrid sports car won't happen for at least a couple more years. That's according to an anonymous BMW insider speaking to Motoring. "There will be no new i models in 2016. Not even the convertible," the insider told the Australian publication. While the i8 Spyder might not arrive for a while, the company still sees a place for it in the model range. "The i8 is selling well enough now, so the lineup doesn't strictly need it," another unnamed BMW insider told Motoring. "We are doing it, we are just doing it slowly because it's not all we are doing." The automaker sold 2,265 examples of the i8 in the US in 2015, which was up from 555 in 2014. BMW first imagined the convertible i8 with the Spyder concept way back in 2012, and a report in 2013 hinted that it was near production, which never happened. The company then sliced off the sports car's doors and roof for the orange I Vision Future (pictured above) at the recent 2016 Consumer Electronics Show. The concept's open design gave BMW an easy place to show off the AirTouch gesture control system at the tech event. These insider claims are a complete reversal from BMW CEO Harald Kruger's assertion in December that the company would soon unveil the production i8 Spyder. The boss didn't indicate the debut's exact timing, but it seemed a lot sooner than at least a year from now. We'll have to wait and see. Related Video:

Bertone goes bust

The famous Italian coachbuilder and designer Bertone may be on its deathbed. The company that penned the beautiful shape of the Lamborghini Miura has been facing financial hardships for months, and Autocar is reporting that the Turin, Italy firm has just declared bankruptcy. The last we heard from Bertone, it was showing the Jet 2+2 station wagon based on an Aston Martin Rapide at the 2013 Geneva Motor Show. The Turin-based carrozzeria became famous for its wild designs like the BMW Spicup concept, Lancia Stratos and the initial shape of the Lamborghini Countach. In recent years, it had been limited to creating mostly one-off vehicles. The company has slowly been shrinking recently. It sold its small factory to Fiat a few years go and let go of 165 employees and 10 interns in December. Bertone has been shopping itself in hopes of finding a new owner. According to PistonHeads, even with the money problems, the business generated 20-million euros ($27.9 million) in revenue in 2013 and has been working on projects in China. A Turkish firm was rumored to be interested in buying it for just $2.7 million, and GT Spirit claims that there are also seven Italian companies potentially interested in purchasing it. Bertone has a long and proud automotive history, and it wouldn't be surprising if it were bought just for the value of the brand – perhaps we haven't seen the last of its stylized B logo. Featured Gallery Bertone Jet 2+2: Geneva 2013 View 10 Photos News Source: Autocar via Pistonheads, GTSpiritImage Credit: Copyright 2014 Drew Phillips / AOL Design/Style Hirings/Firings/Layoffs Plants/Manufacturing BMW Lamborghini Lancia Concept Cars Luxury Special and Limited Editions Performance Classics bertone lamborghini miura Lamborghini Countach