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BMW 8 Series coming in 2020

As good as the BMW 7 Series may be – and trust us when we say it is very good indeed – it just can't compete with the marketplace juggernaut that is the Mercedes-Benz S-Class, at least not where global sales are concerned. And with sales come profits, especially at the six-digit price point many of these high-end luxury cars sell for. Put simply, Mercedes is cashing in on the S-Class, and BMW wants a bigger piece of that pie. It comes as little surprise, then, that Autocar reports BMW is currently considering two proposals for a new 8 Series that would slot just above its current 7 Series. One option is the currently-en-vogue four-door coupe. The other option is a more traditional two-door coupe, likely with a cabriolet option. The last time we heard such rumors, BMW was dismissing them back in 2013. Whichever way BMW decides to take its 8 Series plans, Autocar suggests that a concept vehicle ought to hit the show circuit in sometime in 2018, with a production model following in 2020. The car would be based on the underpinnings of the latest 7 Series, with a price considerably less than the Rolls-Royce Ghost (which also falls under the BMW umbrella). Considering BMW's penchant for multiple model variants, we won't be surprised if all three options get the green light, with a Gran Coupe version standing as the flagship. With the 6 Series Gran Coupe currently priced just below the 7 Series (and at a hefty premium to a comparable 5 Series four-door), an 8 Series would likely brush up against $100,000 for a base price. That might not take much out of S-Class sales, but it would make some tidy profits for BMW. Related Video:

BMW recalls 840,000 vehicles to replace Takata airbags

The Basics: BMW will recall about 840,000 vehicles in the US, and they include: 2008–2013 1 Series Coupe (incl. 1M) 2008–2013 1 Series Convertible 2008–2013 3 Series Sedan (incl. M3) 2009–2011 335d Sedan 2006–2012 3 Series Sports Wagon 2007–2013 3 Series Coupe (incl. M3) 2007–2013 3 Series Convertible (incl. M3) 2013–2015 X1 2007–2010 X3 2007–2013 X5 (incl. X5 M) 2009–2013 X5 xDrive35d 2008–2014 X6 (incl. X6 M) 2010–2011 X6 ActiveHybrid The full list, which includes approximate volumes and production dates, is in BMW's statement, below. The Problem: The vehicles have Takata's PSDI-5 driver side airbag inflators, and the parts could rupture in a crash. Injuries/Deaths: None reported in this population of vehicles. The Fix: BMW will replace the driver airbag on these vehicles. If You Own One: BMW will send owners a letter advising them about the recall, and people will receive a second letter when the parts are available for the repairs More Information: This recall stems from Takata and NHTSA's announcement in late January that automakers need to repair about five million vehicles. Mercedes-Benz, Volkswagen, Audi, Ford, Mazda, and Honda have already announced recalls due to this expansion. Related Video: BMW statement BMW has notified NHTSA of its intention to recall approximately 840,000 cars and Sports Activity Vehicles equipped with Takata PSDI-5 driver-side front air bags to have the driver-side front airbag replaced. These vehicles, covering model years 2006-2015 have not been part of earlier Takata-related air bag recalls. Owners of potentially affected BMW vehicles will be contacted by first-class mail advising them of the recall. When replacement parts are available, owners will receive another letter with instructions for having the recall completed. Owners with questions can contact BMW Customer Relations at 1-800-525-7417 or e-mail CustomerRelations@bmwusa.com. Model Model Years Approx. Vol. Production Dates 1 Series Coupe (incl. 1M) 2008 – 2013 32,620 Nov 2007 – Oct 2013 1 Series Convertible 2008 – 2013 28,160 Nov 2007 – Oct 2013 3 Series Sedan (incl. M3) 2006 – 2011 132,845 Feb 2005 – Dec 2011 335d Sedan 2009 – 2011 4,160 Mar 2008 – Aug 2011 3 Series Sports Wagon 2006 – 2012 3,270 Jun 2005 – May 2012 3 Series Coupe (incl. M3) 2007 – 2013 129,515 Apr 2006 – Jun 2013 3 Series Convertible (incl.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.