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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Sunday Drive: A new Rambo Lambo takes center stage

Surprise! Autoblog readers love fast cars. Doesn't matter what shape; doesn't matter what size. As long as it's got big power, wicked acceleration, and ludicrous speed, you're interested. Take, for instance, the brand-new Lamborghini Urus. It's got a 4.0-liter twin-turbocharged V8 sending 641 horsepower and 627 pound-feet of torque through an 8-speed automatic transmission to all four wheels. It hits 62 miles per hour in 3.6 seconds, and has a top speed of 189.5 mph. Ludicrous speed? Check. And although you'd be hard pressed to draw a line straight back from the upcoming Urus to the old, off-road-ready LM002, at least you can say that Lamborghini does have a history of producing overpowered SUVs. A 5.2-liter V12 engine producing 444 horsepower and borrowed from the Countach certainly qualifies as big power, especially considering this was in the 1980s and '90s. A prime example just sold for nearly half a million bucks. Moving along to more traditional sportscars, we got a sneak peek at the next Porsche 911's interior, thanks to some intrepid spy photographers. And we spy with our little eyes some major changes to the quintessential German sportscar. Finally, we round out this Sunday Drive with two First Drive reports. Both are German, but past that, they couldn't be more different. Either way, ludicrous speed is all but guaranteed by either one. As always, stay tuned to Autoblog for all the latest automotive news that's fit to print. The 2019 Lamborghini Urus, fastest SUV in the world, has landed Rare U.S.-spec 1990 Lamborghini LM002 fetches $467,000 at auction Next Porsche 911 will get a major interior overhaul 2018 Mercedes-Benz S-Class Coupe/Cabriolet Review | Creamy goodness 2018 BMW M5 First Drive Review | Power meets traction

Next-gen BMW 7 Series options include 'Sky Lounge' roof, leather engine cover

When it comes to luxury and technology, the theme of the next-generation BMW 7 Series appears to be 'everything, everywhere.' Two of the new options joining what will be an extensive list are the Sky Lounge panoramic glass roof, said to be a nod going all the way back to the Concept 5 Series Gran Turismo showed off at the 2009 Geneva Motor Show. That is clearly about the light, but what about the leather? That's going to cover everything it seems, should the buyer choose. Auto Evolution says it's been told about a 3CM option code, which equates to a Leather Engine Cover. If it's offered, though, it won't be the first time BMW has done it, of a sort: the $10,800 Pure Impulse package on the BMW i8 wraps the engine cover in leather, but in the i8 the engine is in the rear, under the trunk floor, so we're really talking about a leather-floored cargo bay. No one knows yet what it would look like atop a conventional engine, and no one appears to have any clue, frankly, as to why it's even an option. The 7 Series will pack a bunch more besides within its new aluminum and carbon fibre platform and redrawn bodywork, the sedan is reportedly targeting a curb weight that's less than the current 5 Series. There'll be four sculpted seats in the cabin, with rear seats apparently offering the range of options available on the front seats, a redesigned iDrive system with a touchscreen LCD that reads gestures, wireless smartphone charging, Bowers & Wilkins audio instead of Harman Kardon, heads-up data sharing between passenger and driver via swipes, laser headlights and an i8-like key fob with limited self-parking functions. That's a serious goody bag of tech, which we expect to get our hands in at the Frankfurt Motor Show. Featured Gallery BMW 7 Series: Spy Shots View 9 Photos News Source: Auto EvolutionImage Credit: CarPix BMW Technology Luxury Sedan