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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW recalling 40k+ motorcycles to replace rear wheel flange

A problem with the rear wheels on a wide array of its motorcycles has prompted BMW and the National Highway Traffic Safety Administration to issue a recall for 43,426 vehicles. In the affected units, the mounting flange on the rear wheel is at risk of cracking if the bolts are over-tightened. If that flange cracks, "the rear wheel may not remain secured to the motorcycle," which is kind of important considering there are only two wheels on a motorcycle to start with. The recall affects certain model-year 1200 and 1300 models – including the R1200GS, R1200RT, R1200GS, R1200R, R1200S, R1200ST, K1200S, K1200R, K1200R Sport, K1200GT, K1300S, K1300R and K1300GT – as well as the HP2 Megamoto, HP2 Enduro and HP2 Sport. Owners of the affects units can expect to head from the manufacturer to arrange having the aluminum flange replaced with a steel one. Related Video: RECALL Subject : Rear Wheel Mounting Flange may Crack Report Receipt Date: MAR 11, 2015 NHTSA Campaign Number: 15V141000 Component(s): WHEELS Potential Number of Units Affected: 43,426 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2005-2010 R1200GS and R1200RT, 2006-2010 R1200GS Adventure, 2007-2010 R1200R, 2007 R1200S and K1200R Sport, 2005-2007 R1200ST, 2008-2009 HP2 Megamoto, 2006 HP2 Enduro, 2008-2010 HP2 Sport, 2005-2008 K1200S, 2006-2008 K1200R, K1200GT, 2009-2011 K1300S, 2010-2011 K1300R, and 2009-2010 K1300GT motorcycles. In the affected motorcycles, the rear wheel mounting flange may crack if the rear wheel mounting bolts are over tightened. CONSEQUENCE: If the rear wheel mounting flange cracks, the mounting bolts may loosen and the rear wheel may not remain secured to the motorcycle, causing a loss of stability and increasing the risk of a crash. REMEDY: BMW will notify owners, and dealers will replace the existing aluminum rear wheel flange with a steel one, free of charge. The recall is expected to begin April 21, 2015. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery BMW HP2 Sport View 13 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: BMW Recalls BMW Motorcycle bmw motorrad

Refreshed 2016 BMW 3 Series adds two new models to the range

The BMW 3 Series had years standing at the forefront of the luxury sedan segment, but competitors have continued to get better at challenging its long reign. To make sure the stalwart model can keep up, BMW is bringing some new powertrains and other upgrades to the range with a refresh for the 2016 model year. Plus, the exterior sees a very slight styling update. There are two big additions in the 3 Series range for 2016. First, there's the new 340i with the B58 turbocharged, inline-six engine to replace the 335i. Displacement is still 3.0-liters, but the latest mill makes 320 horsepower and 330 pound-feet of torque – gains of 20 hp and 30 lb-ft over the outgoing model. BMW estimates the 340i can reach 60 in 4.8 seconds with the standard eight-speed automatic or in 4.6 seconds with xDrive. A six-speed manual is also available as a no-cost option. The other new member of the family is the 330e plug-in hybrid, and it joins the lineup later in the year. BMW isn't specifically talking about the PHEV's powertrain, but the company estimates total output of 250 hp and 310 lb-ft. The sprint to 60 is forecasted at 6.1 seconds, and the range on electric power is predicted at 22 miles. Fuel economy isn't disclosed yet. Beyond these two models, there are a host of other upgrades under the skin for the 3 Series. The eight-speed automatic should be slightly more efficient thanks to wider gear ratio, and the handling is reworked with new front struts, rear dampers, and retuned electric power steering. There's also a Track Handling Package for gas-fueled models that combines Variable Sport Steering, Adaptive M Suspension and M Sport Brakes with high-temperature pads. The nav system accepts over-the-air map updates now, as well. You certainly can't see all of the changes on the outside, though. For the 2016 3 Series, BMW's designers tweak the front fascia slightly and update the headlights. LED units are optional on the 320i, 328i, and 328d, and they're standard on the 340i. The rear features reshaped LED taillights, and inside there's additional ambient lighting and chrome trim. In one other small adjustment, the look of the Sport Line package with black trim on the grille, B-pillars and rear bumper is now included on the 328i, 328d and 340i. Related Video: The New BMW 3 Series Sedan and Sports Wagon: Lifecycle freshening for all 3 Series Sedans and Sports Wagons. New 340i Sedan features new 320 hp TwinPower Turbo Inline 6-cylinder.