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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Formula E gets wireless-charging BMW i8 safety car [w/video]

Racing series typically select a safety car appropriate to the kinds of racecars for which they'll be setting the pace. So you might find a Mercedes SLS pacing a Formula One grand prix, for example, and you're more likely to find a BMW M4 on duty at a DTM race and a Chevy Camaro or SS on an oval speedway for a NASCAR or Indy race. It would only stand to reason, then, that the FIA Formula E Championship kicking off next month in Beijing would press a plug-in into service as its safety car. But the organizers didn't go for your run-of-the-mill Nissan Leaf or Toyota Prius.
No, the safety car for Formula E will be a BMW i8 specially modified for the occasion. As you can see from the video below, the hybrid sports car packs a full roll cage, racing buckets with harnesses, special communications systems and on-board fire extinguishers. But that's not all.
In partnership with technological partner Qualcomm, the Formula E support fleet - including two examples each of the i8 and i3 - will feature inductive charging. So while one is out on the track, or at least sitting at the end of the pit lane waiting to be deployed - the other will be charging wirelessly. The vehicles are still pending FIA approval, and only one has been outfitted with the Qualcomm Halo wireless charging system (with the others to be retrofitted later), but they were all on hand for the recent practice race at Donnington Park.

BMW 225xe and 330e get official ahead of Frankfurt

BMW is going green at the 2015 Frankfurt Motor Show with the launch of the 225xe and 330e plug-in hybrids, but the Bavarians are spilling the beans about them early. The models are the latest to use Bimmer's eDrive tech that's derived from the i3 and i8. The modular system allows the automaker to roll out PHEVs through its range. For the new 225xe, eDrive makes for an all-wheel drive, PHEV version of the brand's usually front-wheel drive wagon. Other than the door hiding the charging point, the vehicle looks the same as other versions. Underneath the skin, it uses a 134-horsepower, 1.5-liter turbocharged three-cylinder to spin the front-wheels through a six-speed automatic. An 87-hp electric motor with a 7.7-kWh lithium-ion battery turns the rear, and the result is a total system output of 221 hp and 284 pound-feet. BMW claims a sprint to 60 miles per hour in 6.7 seconds, but this 2 Series shines in fuel economy with between 112 and 118 miles per gallon on the European cycle. Multiple driving modes let the driver find the right mix of power and mileage, but the electric range is only 25 miles. Like the standard version, there's no chance of the 225xe coming here, but prices in Germany start at 37,800 euros ($42,050, at current rates) later this year. For buyers wanting BMW's iconic 3 Series as a PHEV, there's the 330e. Again, the only major styling difference is the charging door on the front fender. Its 87-hp electric motor and 181-hp, 2.0-liter turbocharged four-cylinder both send power to the rear wheels. The result is a total system output of 248 hp and 310 lb-ft. The 330e maintains a 50-50 weight distribution, and fuel economy on the European cycle is rated between 112 and 124 mpg. Even with that efficiency, the 330e can get to 60 in 6.1 seconds. The 7.6-kWh lithium-ion battery allows for 25 miles of EV range, too. BMW's gargantuan press release goes into exhaustive detail about every technological element in the two new models. You can check out all of those details below ahead of the Frankfurt reveal, below. BMW eDrive – the latest generation. 1. BMW eDrive technology. Setting a new benchmark for efficiency. The innovative BMW eDrive technology in the new BMW 225xe and new BMW 330e once again underlines BMW's leading role in the premium segment when it comes to powertrain electrification. BMW eDrive technology includes a number of cutting-edge plug-in hybrid components and makes a significant contribution to reducing fuel consumption and emissions.