2008 Bmw 650i Base Convertible 2-door 4.8l on 2040-cars

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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

2014 BMW Z4 sDrive35is

The BMW Z3/Z4 roadster has never really had a widespread following because it has either been too humble and small a roadster (albeit with some fun and very low-volume M editions) or it has been - in this E89 generation - too casual an image leader with no racier aspirations. The current 480-hp Z4 GTEs don't count, since they are as stock a Z4 as today's Pamela Anderson is the same blonde actress we knew as Heidi on Home Improvement. You know, sort of like those ever-so-slightly modified Toyota Camry coupes competing in NASCAR.
The ultimate highpoint for the BMW Z roadster franchise was at the very start of its life in the mid-90s, in the James Bond film GoldenEye with Pierce Brosnan. The Stinger missiles that Q's team installed behind the Z3's headlights were never fired, and BMW never even offered this self-defense package as an option. Yet another case of the ol' bait and switch.
And in all these subsequent years of Z3s and Z4s strutting their long-hooded stuff, the little sporting Bimmer could really have used a live Stinger missile or two to spice things up. The current Z4 exists, it is pretty dang sexy, and BMW seems content to let it linger there. We just drove the new midlife version of the roadster near BMW headquarters in Munich, and it served to reinforce our feelings.

These BMW M6 GTLM racing liveries are great

This weekend we'll see a whole new crop of racing machinery line up for the start of the 24 Hours of Daytona, including the new BMW M6 GTLM. So far we've only seen it in flat black, but now the Bavarian automaker has revealed two special liveries for the two cars it will be fielding in the race this weekend. The number 25 car features a throwback livery that reinterprets BMW's classic racing stripes of red, dark blue, and light blue over white bodywork. It's designed to be reminiscent of – and even features images of – legendary racing machinery from the Roundel marque's history. Those include the 3.0 CSL that wore the same number when it took the company's first win in the US at Sebring in 1975, the M1 sports car from the early 1980s, the V12 LMR that scored BMW's only Le Mans victory to date in 1999, and the M3 GT that dominated the American Le Mans Series in 2011. The second car features a more futuristic livery, wearing the number 100 to mark the automaker's centenary and a multicolor lattice design applied with a luminescent 3D-effect reflective vinyl on a white body. They'll both be fielded by BMW Team RLL, a partnership between the manufacturer and Rahal Letterman Lanigan Racing (of Indy fame), which took a class win at Laguna Seca last year. The new M6 GTLM replaces the previous Z4 GTLM and will proliferate across racing grids in motorsport series around the world following its race debut this weekend. But it won't be the only new piece of racing kit turning a wheel in anger for the first time at Daytona; the new Ford GT and Ferrari 488 GTE will be competing in the GT Le Mans class alongside proven competition machinery. BMW Team RLL reveals 100th anniversary livery for the BMW M6 GTLM race cars in Daytona. Daytona (US), 27th January 2016. BMW Team RLL today revealed two commemorative 100th anniversary liveries for the new BMW M6 GTLM race cars, with which Bobby Rahal's (US) team will compete in the 24 Hours of Daytona (US). The race forms the first round of the 2016 IMSA WeatherTech SportsCar Championship (IWSC). The number 25 car sports a look reminiscent of the iconic BMW 3.0 CSL, which contested its first season of racing in North America back in 1975 and claimed the first victory in Daytona 40 years ago. The second BMW M6 GTLM will race with the number 100. To mark BMW's 100th anniversary this year, its livery looks to the future.