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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

BMW to be featured at 2016 Monterey Motorsports Reunion

The 2015 Rolex Monterey Motorsports Reunion just wrapped up, with the Shelby GT350 serving as the featured marque. Track officials, however, are not wasting any time – or enthusiastic momentum – in announcing a featured marque for next year's event. Next year's Reunion will highlight BMW on the occasion of its centenary. Now if you're thinking that the Bavarian manufacturer hasn't been building automobiles for that long, you're technically correct. The company started out as an aircraft engine manufacturer 99 years ago in 1916. It then got into motorcycles in 1923 before rolling out its first automobile – the Dixi that was a licensed version of the Austin 7 – in 1928. However you trace the automaker's history that's still one heck of a long time. And BMW has been active in motor racing throughout, making it a worthy candidate for next year's celebration. This won't be the first time that Munich's finest will be featured at the reunion. BMW was given the same honor back in 1996. The featured marque can alternately be an automaker, a specific model, a type of vehicle, or even an accomplished racing driver. Last year's was Maserati, preceded by the Chevy Corvette, Shelby Cobra, Jaguar, and the legendary Dan Gurney. Alfa Romeo, Ferrari, Jaguar, and Porsche have each been featured thrice - that's right, thrice! - in the history of the retrospective event. Related Video: BMW TO BE HONORED AS FEATURED MARQUE OF 2016 ROLEX MONTEREY MOTORSPORTS REUNION MONTEREY, Calif., August 16, 2015 — The full, rich heritage of the Ultimate Driving Machine® will be celebrated when Bavarian Motor Works is honored on the occasion of its 100th anniversary at the Rolex Monterey Motorsports Reunion. The celebration takes place August 18-21, 2016 at Mazda Raceway Laguna Seca on the scenic Monterey Peninsula. "The Rolex Monterey Motorsports Reunion is a perfect stage on which to celebrate 100 years of BMW," stated Ludwig Willisch, President and CEO, BMW of North America, LLC. "The BMW brand and the legend of The Ultimate Driving Machine® was forged on and continues to be refined on racing circuits all over the world. In the United States, Laguna Seca has played a starring role. This year, our BMW Z4 GTLM racing cars finished 1-2 in IMSA competition there - almost 40 years to the date a BMW 3.0 CSL won our very first race on the classic circuit.

VW Golf R, Ram Power Wagon and Subaru Forester | Autoblog Podcast #591

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Road Test Editor Reese Counts. After some talk about sponges and other randomly received oddities, this episode is all about the cars we've been driving, including the new Subaru Forester, VW Golf R (which is going on hiatus), BMW M340i xDrive and Ram Power Wagon. Then, they take to the mailbag to help a listener pick a sporty new car in the "Spend My Money" segment. Autoblog Podcast #591 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Sponges, really? 2019 Subaru Forester Sport 2019 Volkswagen Golf R 2020 BMW M340i xDrive 2019 Ram 2500 Power Wagon Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: