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BMW plans i5 as a useful EV for families

Wed, Mar 9 2016

BMW has the often-rumored i5 under development as the next member of its i sub-brand. While the work isn't done yet, look for the future model to be an electric vehicle to appeal to families. To fit the mainstream purpose, BMW's engineers plan to give the new product a long driving range and useful cargo capacity, i product boss Henrik Wenders told Car and Driver. In the brief interview, Wenders shoots down many previous rumors about the i5. For example, he says the model is an EV – not hydrogen fueled or a plug-in hybrid like previous reports claim. However, BMW plans to offer an optional range extender like it does for the i3. "The range-extender plays an important part in the next years when range remains a limiting factor and a source of anxiety," said Wenders. Without saying so directly, the exec also seems to suggest the division wouldn't use the platform from the long-wheelbase 5 Series for the i5, which some reports allege. Instead, Wenders sees the sub-brand as pushing BMW's technological prowess with tech like the current model's extensive use of carbon fiber. According to Wenders, "One of i's roles is as an enabling brand, to help industrialize new materials and processes. We have already opened the door with the i3, and we will take it from there." BMW's EV boss told Autoblog in early 2014 that the company already had the new vehicle under development, but the automaker later denied that claim. With the current lineup, the i3 excels in urban environments, and the i8 is a sports coupe. The next natural step is to offer more room and greater range with the i5. Given the upcoming EV boom from models like the Chevrolet Bolt, Tesla Model 3, and next-gen Nissan Leaf, we're very curious to see BMW's effort to stay competitive in the segment. Related Video:

BMW recalls 6,073 units of i3 and Minis to replace airbag

Tue, Oct 20 2015

BMW is replacing the passenger's side front airbag module on 6,073 vehicles in the US because of a supplier's manufacturing issue with the part. The affected models include the: 2014-2015 i3; 2014-2016 Mini Hardtop 2 Door Cooper and Cooper S; 2015-2016 Hardtop 2 Door John Cooper Works; and 2015-2016 Hardtop 4 Door Cooper and Cooper S. Because the airbag components aren't made correctly, they might not deploy with enough restraint in a low-speed collision. BMW isn't aware of any accidents or injuries from the problem, but this is still obviously a safety concern. According to company spokesperson David Buchko to Autoblog, customers will be notified about the issue by mail in November. As always, dealers will perform the replacements at no cost to owners. Related Video: RECALL Subject : Passenger Frontal Air Bag May not Deploy Properly Report Receipt Date: OCT 07, 2015 NHTSA Campaign Number: 15V628000 Component(s): AIR BAGS Potential Number of Units Affected: 6,073 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW I3 2014-2015 MINI COOPER 2014-2016 MINI COOPER S 2014-2016 MINI JOHN COOPER WORKS 2015-2016 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2014-2016 MINI Cooper S and MINI Cooper two-door vehicles, 2015-2016 MINI John Cooper Works and MINI Cooper S and MINI Cooper four-door vehicles and 2014-2015 BMW i3 vehicles. Due to a manufacturing error, the passenger frontal air bag may not deploy properly in a low speed crash. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection." CONSEQUENCE: In the event of a vehicle crash, an air bag that does not deploy properly increases the risk of injury to the front seat passenger. REMEDY: MINI and BMW will notify owners, and dealers will replace the passenger frontal air bag module, free of charge. The recall is expected to begin on November 20, 2015. Owners may contact MINI customer service at 1-866-825-1525 and BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. BMW Statement: BMW has informed NHTSA of its intention to voluntarily recall approximately 923 BMW i3 vehicles to replace the passenger-side front airbag module.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

Tue, 11 Feb 2014

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.