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BMW mulling potential 9 Series production

Nine months may be long enough to bring another human being into the world, but it may take BMW a bit longer to make up its mind on the production of a potential 9 Series model. The idea was first mooted when the Bavarian automaker presented the Vision Future Luxury concept at the Beijing Motor Show last year. Billed (not unlike rival Audi's Prologue concept) more as a design study than a pre-production concept, the Vision Future Luxury show car nevertheless took a larger form than the 7 Series, prompting speculation that a new flagship sedan could be in the works. The better part of a year later, such a decision has reportedly yet to be taken, but over at BMW Blog they're reporting that the automaker's incoming chief executive Harald Kruger is a fan of the idea and could give it the green light after he takes the helm in May. If approved, the model likely to be dubbed 9 Series would reportedly compete with the Mercedes-Maybach S600 – but then that model was earmarked to take on the Rolls-Royce Ghost. BMW has typically been careful not to overlap with its Rolls-Royce division, but considering how it's also been going downmarket with front-drive models to close the gap to the Mini brand, we wouldn't be all that surprised to see the 9 Series positioned maybe just below the next-generation Ghost and developed alongside it, taking a page out of rival VW's playbook. Volkswagen has, after all, made a brisk business out of sharing platforms and slicing market segments between the various brands under its umbrella. And while BMW is nowhere near as large, its new leadership could find new ways to increase its market share.

Metal ramp crashes through windshield, narrowly misses driver

Someone up there must be looking out for the driver of this BMW in California. Last Friday afternoon, a metal ramp crashed through the windshield of this luxury sedan, barely missing the male driver. Firefighters for San Jose, CA., posted the chilling image on their Facebook. They told KRON 4 that the large piece of metal fell off a truck driving southbound on I-280. The metal bounced off the road and through the windshield of a black BMW X5 SUV. It's not clear how the metal got loose. Incredibly, no one was hurt in this crash. The driver of the BMW probably feels like the luckiest man in the world today, as he walked away with nothing worse than a minor scratch. If the metal had hit just a few inches to the right his injuries could have been much, much worse. The San Jose Fire urged drivers in their social media post to stay safe out on the roads. Good advice. You never know what will happen. Related Video

2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.