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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

2016 BMW M2 First Drive

Don't skip down to the conclusions, because I'll save you the trouble and spell it out for you right here. The 2016 BMW M2 is superb. Lay out your criteria for a contemporary sport coupe. Then check all the boxes. There are gripes. We've gotten good at uncovering the little issues in an age where the difference between the best and worst car in a class is smaller than ever. But they're that: little. It's a small price to pay for a vehicle that delivers so much more to the driver than the M235i – engagement, performance, pleasure – that it seems a bargain at $52,695 to start. Moreover, it's the right-sized M car we've wanted since the M4 burst its chrysalis and turned into an extra-large, if not overweight, butterfly. BMW had us out to Monterey to sample two M2s: a 7-speed DCT on Mazda Raceway Laguna Seca, and a six-speed manual on the fog-kissed Pacific Coast Highway. The formula here is old-school – thank heavens. It's a compact sport coupe with swollen wheel arches and a hot-rodded inline-six. The proportions are classic: longish hood, short rear deck, reasonably airy greenhouse in the tradition of sporting BMWs, and plenty of meat on the sticky tires. Long Beach Blue paint provides depth to the sheetmetal scalloping and contrast to the fender flares – and the M2 looked great in this bold color. I can't say the same for the less-exciting grey example parked in the hospitality tent. Like most modern turbocharged BMWs, the torque curve is fatter than an In-N-Out Double Double, Animal Style. The overall rightness of the proportions compensates for the more polarizing details. The dimples in the rear bumper, the "scoops" in the lower secondary air inlets, the obligatory fender vent (which is at least small). They're all intended to communicate aggressive sportiness, and succeed to varying degrees, but it's just jewelry. Inside, BMW's excised some of the cheapness that plagued the 2 Series' predecessors. The blue contrasting stitching looks great, the sport steering wheel is perfectly sized, and the carbon-fiber patterned accents at least provide a little texture to break up an unapologetically black interior. On the other hand, the door pulls are not only cheap-looking, but also so large they're impossible to ignore. It's a baffling misstep in an otherwise simple and classy interior. As a quick aside, the HUD is clear and functional – not a new feature for BMWs, but worth noting.

Reverse-engineering i3 shows BMW profits after 20,000 sales

"This is, without a question of a doubt, the most advanced vehicle on the planet. It's as revolutionary as the Model T was when it came out." That is exceptionally high praise, and it's not even being heaped on one of the million-dollar hybrid hypercars from Ferrari or McLaren. It's not even being attributed to a particularly zealous Tesla fan. Nope, it's coming from a mustachioed man in suburban Detroit, and he's discussing a $42,400 BMW hatchback with Forbes. Of course, said hatchback is the revolutionary i3, and Sandy Munro's statements carry some degree of authority, as his company is tearing apart and analyzing every little nut, washer and bolt on the four-seat EV. Munro's eponymous company performs reverse-engineering analysis, meaning they rip apart brand new cars and sell the information to the world's automakers, saving OEM's both time and money. The most interesting thing it has discovered thus far? That even with the high costs of two of the i3's most important elements – carbon-fiber-reinforced plastic and lithium-ion batteries – his company's analysis shows that BMW need only sell about 20,000 units a year to turn a profit, Forbes reports. While Munro's company is often contracted by automakers, he's gone it alone on the i3 project, dropping about $1 million into in-depth analysis. That's a lot of money, but the company should be able to turn around and sell its findings for about $500,000, with a batch of Chinese automakers already queued up and ready to buy. Analysis of individual i3 components will also be available from a sort of a la carte menu. To see what it is about the i3 that has Munro speaking so highly of it, head over to the Forbes website and check out the feature article and video on the reverse-engineering process. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: ForbesImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Hatchback Electric Sandy Munro