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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW to show car that can park itself in a multi-story garage at CES

Automatic parking systems are something of a novelty, in their present form. Sure, modern parallel parking systems work well enough. And they're great if you lack the special awareness required to complete such a task. But frankly, how often is the average owner of such a system in a position to use it? Perpendicular parking systems, meanwhile, are basically an admission that you don't really deserve a driver's license. Novelties these systems may be, but they promise a future where we won't even need to be behind the wheel to park our cars. BMW is going to deliver a vision of that future at the 2015 Consumer Electronics Show with the Remote Valet Parking Assistant, a smartwatch-activated system that takes the driver out of the parking equation and replaces them with an advanced collision avoidance system. Fitted to an i3 for CES, the BMW system relies on four laser scanners to map the surrounding environment and identify obstacles. Combined with a digital site plan for a building, the company claims its car can navigate its way to an open parking spot, moving around even unexpected obstacles like improperly parked cars. The car's owner can step out of the vehicle at the intended destination, and then tap the smartwatch app for vehicle parking and retrieval. BMW claims this system will allow more precise control than GPS, particularly in something like a multi-story parking deck. While it's an intriguing route with autonomous technology, we wonder how much is required of these digital site plans. There are more practical uses of this technology, beyond valet parking. According to BMW, the collision-avoidance technology can aid a driver in low-light conditions, automatically braking the car for its driver when an obstruction is detected. Look for more on BMW's Remote Valet Parking system as the 2015 Consumer Electronics Show approaches. Until then, scroll down for the full press release. BMW Innovations at the 2015 Consumer Electronics Show (CES) in Las Vegas. 360-degree collision avoidance and fully-automated parking in multi-storey car parks. BMW Remote Valet Parking, CES 2015. (12/2014) Munich/Las Vegas. BMW was already demonstrating at the Consumer Electronics Show (CES) 2014 how perfect control technology can provide highly automated mastery of all drive statuses right through to very tight margins.

Top Gear drag races the BMW i8 and M4 to decide the future

The BMW M4 and i8 represent two every different expressions of the performance car. The M4 relies on its turbocharged six-cylinder combustion engine to spin the rear wheels. Conversely, the i8 packs a turbo three-cylinder and electric motors for its cutting-edge all-wheel drive system. Top Gear is the latest publication to put the pair together to find out which ethos is quicker. We saw Germany's Auto Bild hold a similar race last year, and the i8 scored a clear victory there. We don't want to spoil the winner of Top Gear's attempt, but we can tease that this sprint ends in a photo finish. Pick your favorite, and then watch the video to see which performance coupe takes the checkered flag. Related Video: