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BMW M2 is proof good things come in small M-badged packages

BMW released the new M2 several months ago. But it wasn't until today that we got to see the new sport coupe in the metal here on the floor of the Detroit Auto Show. The spiritual successor to the legendary BMW 2002 Turbo from the 1970s, the new M2 packs a potent inline-six up front driving the rear wheels. That 3.0-liter turbo six is good for 365 horsepower and 343 pound-feet of torque, paired to either a six-speed manual or available seven-speed dual-clutch transmission. In a package weighing just 3,500 pounds (a little less with the stick, a more with the DCT), that's enough to send the M2 from a standstill to 60 miles per hour in as little as 4.2 seconds (4.4 with the manual) and on to an electronically limited top speed of 155 miles per hour. That's enough to make us forget all about the M235i that packs 45 fewer horsepower and the previous 1 Series M Coupe with 30 less – and makes us second-guess the prospect of the costlier M4 and its 60-horse advantage. Throw in other goodies like 19-inch Michelin Pilot Super Sport rubber, an active differential, and a seriously aggressive-looking body kit, and the new M2 suddenly looks like a world-beater that we can hardly wait to drive. BMW at the North American International Auto Show (NAIAS) 2016 in Detroit. BMW is set to enter its anniversary year of 2016 on a powerful note. With the centenary of its founding just around the corner, the company is using the North American International Auto Show (NAIAS), taking place in Detroit from 11 – 24 January, to host the world premieres of the new BMW M2 and BMW X4 M40i performance models. Joining the two new cars at the stand will be the trailblazing BMW i models and innovative services covering every aspect of electric mobility. BMW ConnectedDrive, meanwhile, is showcasing its latest range of applications and systems, such as Remote Control Parking. The BMW Group's successful involvement in North America dates back more than 40 years. Bayerische Motorenwerke has been represented in the USA by its subsidiary BMW of North America since 1975, and the company went on to build its own production facility in Spartanburg, South Carolina in 1992.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW Motorrad showcases Konzept eRR electric sport bike

At one end of the BMW spectrum are its electric vehicles like the i3 and i8. At the other, the motorcycles from BMW Motorrad. Now the Bavarian manufacturer is bringing those two areas of competence together in one vehicle. And it only has two weels. It's called the eRR, and it's an experimental electric motorcycle created in conjunction with the Technical University of Munich. It's based on the frame of the S 1000 RR sport bike, but ditches the 199-horsepower four-cylinder liter engine for an all-electric powertrain. Unfortunately, the company has yet to release any technical details, but promises it will do so at a later date. It's not the first time BMW Motorrad has tinkered with electric power. We've already seen the C Evolution electric scooter. But this is the first time it has packaged an electric motor into a sport bike this aggressive. If BMW were actually to build this thing, the eRR could prove a suitable foil to the Brammo/Victory Empulse, not to mention any other electric motorcycle that may find its way onto market in the coming years. BMW Motorrad presents the experimental vehicle eRR. Supersport dynamism and zero emission thanks to electric power. Munich. BMW Motorrad has a long tradition in pointing out new ways and thoughts for the topic „mobility on two wheels". For that, again and again many studies were presented in the past giving views to the future. The experimental vehicle eRR, created as a project with the Technical University of Munich, embodies an idea of an electric powered supersport motorcycle made by BMW Motorrad. Already a couple of years ago, BMW i showed the BMW Group's visionary and sustainable approach with the vehicles BMW i3 and i8 and their revolutionary design principles (aluminum chassis and passenger cabin made from carbon fibre) and BMW Motorrad's C evolution proved, that zero emission, riding fun and practicability do not exclude themselves. With presenting the experimental vehicle eRR BMW Motorrad goes one step forward and shows the possibilities of an all-electric drive in a supersport motorcycle. Regarding design and chassis technology the eRR leans on the supersport motorcycle S 1000 RR, however using an all-electric drive. Stephan Schaller, Head of BMW Motorrad, emphasizes: „Since their market launch, the RR is giving the creeps to motorsport athletes. If acceleration, handling or topspeed – the RR is setting standards.