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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW looking to fix i3 acceleration problem uncovered by Consumer Reports

The BMW i3 has been hailed in some quarters as the future of electric mobility, what with its innovative carbon-fiber-reinforced plastic body and commitment to sustainable materials wherever possible. The modernist little hatch is even available with a 650cc two-cylinder gas engine with 34 horsepower to act as a range-extender for those who want it. However, that optional engine might have a drawback - at least for the moment.
Consumer Reports brought the problem to light when one of its drivers was behind the wheel of an i3 using the range-extender. When the driver attempted to pass another vehicle on a rolling, two-lane road, the BMW suddenly had no power to accelerate - a scary situation. CR started examining the car and found something pretty shocking: After driving at a constant speed for a while without any regenerative braking in range-extended mode, acceleration to 60 miles per hour plummeted from about 9 seconds normally to a staggering 27 to 40 seconds in their testing.
A BMW spokesperson told CR that it knows about the problem and has a fix coming next spring that also works on current models. The upgrade includes a state of charge indicator, a warning about loss of power and uses the car's navigation to boost the battery before driving on rolling terrain. It is not clear if the severe power deficiency will also eventually result in a recall.

Recharge Wrap-up: BMW's electric truck, London's electric double-decker bus

BMW and transport and logistics company Scherm Group have put an electric transport truck into service in Munich, Germany. The 40-ton truck, made by Dutch manufacturer Terberg, will be used to move vehicle components between BMW's Munich plant and Scherm's logistics center cleanly and quietly on public roads. Using the electric vehicle saves 11.8 tons of CO2 per year. It charges in about four hours, and has a range of about 62 miles — enough to make the trip between the two facilities eight times a day. The truck will be powered completely by electricity from renewable sources. With this project, BMW "is showing that you can succeed on the global market with sustainable products made by innovative companies," says Bavaria's Minister for Economic Affairs, Ilse Aigner. Read more in the press release below. Discount supermarket chain Aldi is offering free charging in Germany. The company has installed fast-charging stations at 50 locations for customers to use while they shop. IKEA also has plans to install free charging at its stores in Germany, and other retailers will likely do the same. While offering free e-juice helps businesses garner the attention of its EV-driving customers, it could also help encourage people to buy electric vehicles. Many are disappointed by Germany's lack of EV incentives, despite the country's goal of having 1 million EVs in operation by 2020. Read more at Automotive News Europe. London will put an all-electric double-decker bus into service this year. London Mayor Boris Johnson announced the electric bus trial at the first ever Clean Bus Summit. The bus, made by BYD, will begin service in October. London has already deployed over 1,300 hybrid buses and retrofitted over 1,400 buses to reduce emissions since 2008. Mayor Johnson's goal is to cut buses' NOx emissions in half by the end of his term in 2016 compared to 2008 levels. Also at the Clean Bus Summit, a number of bus makers and banks committed to helping cities roll out fleets of ultra-low emission buses. Read more in the press release from London, and from BYD. The US Department of Energy (DOE) is funding biofuel projects to the tune of $18 million. The DOE will award the funds to six projects in an effort to reduce the price of algae-based biofuels to less than $5 per gasoline gallon equivalent (gge). The DOE has a goal to get the price of algal biofuels to less than $3 per gge by 2030.