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BMW is ready for our inevitable EV future  

Is "rolling lithium" a thing, yet? Because BMW is trying to make this — the opposite of " rolling coal" — happen at this year's Los Angeles Auto Show. The Bavarian vehicular group is showing five all-new electric-powered concepts or production models in L.A. These include the C-Evolution, a 99-mile range scooter from BMW Motorcycles; the 150-mile range, two-door hardtop Electric Concept from Mini; and three vehicles from its advanced i sub-brand: the i3S, a sportier and more potent version of the brand's electric commuter nodule; the i Vision Dynamics four-door coupe concept, featuring a sporty four-second 0-60 time and a professed 373 mile range; and the long-promised roadster version of the i8 supercar, with just two seats, a bikini top, and an enhanced power pack providing 18 miles of range. The unveiling of these vehicles in Los Angeles makes perfect sense to us. California is one of the world's largest markets for luxury automobiles. It is also America's biggest market for electric-powered vehicles. Studies show that the state's combination of fiscal incentives, trendsetting cultural positioning, legislative requirements and massive population contributed to the purchase of half of the country's EVs and hybrids this decade. "The customers for the brand are mainly on the West and East Coasts, and the California customer especially is interested in sustainability and environmental protection," said Robert Irlinger, head of BMW's advanced i sub-brand. The bigger question revolves around BMW's larger EV strategy. Given the current global regulatory environment, with its rightful pressures on increasing efficiency and decreasing emissions to help soothe our warming planet and save all life on it, luxury automakers seem to be making a push toward developing a range of battery-powered vehicles to be available around or after the start of the next decade. It seems BMW, with its varied subsidiaries — from lightweight scooters to ultra-luxury barges — is uniquely poised to provide an array of such vehicles. "In the first stage of i back in 2013, we brought what you could call 'bookmark' cars to the market — the i3 commuter and i8 sports car — to show the range of what an electric vehicle could be," said Irlinger. "Now, we are seeing growing interest from customers to bring electrification to the heart of the brand, even to a sport sedan like our i Vision Dynamics four-door coupe.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

2015 Dinan M235i First Drive

The first rule you learn about playing hide-and-seek is to wait until the seeker is out of sight before you move on to your next position. That feeling comes back to us as we're sitting in the Dinan-tuned 2015 BMW M235i on the twisty stretch of Route 152 near Gilroy, CA. Construction restricts the road to one lane before opening up to five miles of uninterrupted switchbacks. A local tipped us off to pull over and wait for traffic to clear, guaranteeing an open road and no risk of law enforcement seeking us out. Our first turn behind the wheel of the Dinan M235i started just a few miles north at the tuner's engineering and development center, located in an unassuming office park south of San Jose. Dinan conversions are known for being simultaneously subtle and awesome; an enhancement of products that already stand out in their respective classes. Dinan obtains its R&D cars through consumer channels, unlike some tuners that get early access to BMW's engineering for their own development projects. The development process is "reverse engineering," as technical director Casper van der Schoot describes it. Some development cars also come to Dinan through the generosity of its owner fan base. Customers hand over personal vehicles in exchange for discounted products. An M2 is already on order, and the Dinan engineers are on the edge of their seats waiting to take it apart. The Dinan treatment of the M235i increases performance without reinventing the dynamically sound package. As with other Dinan cars, the treatment on the M235i increases performance without reinventing the dynamically sound package. Approved dealers can install the Dinan parts, as can "anyone with a modest amount of technical aptitude," according to van de Schoot. Dinan's approach is to extract more of the best aspects of BMW products before supplanting stock parts with its own. That's why the M235i, like all Dinan products, comes with the eponymous Dinantronics engine control unit that remaps and finds more power from the stock inline-six-cylinder engine. A bespoke carbon-fiber cold air intake and stainless steel free-flow exhaust system add at least 15 more horsepower. The most significant alterations in the M235i's engine bay are a Dinan-rebuilt turbocharger and larger intercooler, which help increase total output beyond 440 horsepower. At this point you might wonder if all this untapped capacity is at BMW's disposal from the start, why does it take Dinan to release it?