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China patent leak may show BMW hydrogen fuel cell car

A series of leaked patent renderings has revealed what Car News China claims is a new BMW hydrogen fuel cell concept slated to debut in a few weeks time at the 2015 Los Angeles Auto Show. Likely set to be a member of the company's i sub-brand, this compact three-door looks like the love-child of the ultra-efficient manufacturers i3 electric car and i8 hybrid sports car. It's narrow, boasting a cab-forward design and an aggressive interpretation of the company's current front end styling. The rear is angular and taut, and the entire car features an aerodynamic teardrop shape. Despite modern styling elements, like the headlights and grille, CNC rightly points out that there's something inescapably "1990-concept-car-ish" about this vehicle's look. We can't quite put our finger on it, but it's there. We won't have long to wait to see if these patent renderings are real. The 2015 Los Angeles Auto Show kicks off on Wednesday, November 18. You can check out the rest of the patent renderings over at Car News China. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW X7 to follow Volvo's lead with four-seat, $100k limo

That BMW is planning an X7 crossover is nothing new. The company needs a three-row model to cap its crossover range and take on the Mercedes GLS and Audi Q7, and the current X5 can only take it so far. But according to Automotive News, the Bavarian automaker is planning an even more luxurious version – with fewer seats. The ultra-luxe X7 variant is slated to arrive as the latest embodiment of a new trend emerging among upscale automakers. You make a seven-seat SUV, then rip out the second and third rows, replace them with a pair of first-class recliners, and presto! You have a high-riding limousine. Volvo recently took that approach with the introduction of the XC90 Excellence, and Mercedes may soon adopt a similar formula with the anticipated Maybach version of the GLS. Now BMW appears to be following suit as well. Like the XC90 Excellence, the X7 limousine would carry a price tag in excess of $100,000, and for all that scrap, buyers could expect all the luxury accoutrements that Munich has to offer. Look for reclining seats, acres of legroom, infotainment displays mounted to the front seatbacks, and a center console packed with temperature-controlled cupholders, folding tables, and maybe even a bottle cooler. Like the anticipated 9 Series sedan, the X7 limo would help BMW bridge the gap between its core range and its Rolls-Royce line, which is soon to launch a crossover of its own – albeit unrelated to the X7 – to compete in an even higher market segment. Though these rearward-focused luxury crossovers may be targeted especially at the Chinese market – where titans of industry are chauffeured through densely packed city streets – the X7 is anticipated to be built right here in the USA at the plant in Spartanburg, SC. It won't be the only new crossover joining the Roundel marque's lineup, though. A new X2 is anticipated to apply the same format we've seen on the X6 and X4 to the smaller X1. At this rate, we wouldn't be surprised to see a super-sized, slant-backed X8 to follow as luxury automakers make a growing share of their profits from crossovers. Related Video: Featured Gallery 2014 BMW X5 View 35 Photos News Source: Automotive News - sub. req.Image Credit: BMW BMW Crossover Luxury bmw x7